Resource Center

Mar 1 2023

The Digital Audio Advertising Guide: A Channel That Can’t Be Beat

Audio is everywhere—and the opportunities are seemingly endless. Read this guide to learn more about world of audio advertising and see why digital audio should be a larger part of your media conversation.
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Feb 23 2023

How Will AI Shape the Future of Digital Advertising?

AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?
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Feb 15 2023

The Social Media Advertising Updates You Need to Know

We review the latest from the worlds of Meta, TikTok, Twitter, Snapchat, and YouTube and consider what it means for advertisers.
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Professionals shaking hands
Jan 24 2023

Everything You Need to Know About Programmatic Guaranteed

What is programmatic guaranteed? How does it differ from other buying methods? And most importantly, what benefits does it offer? Find out here.
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Dec 5 2022

Digital Sea Change: Basis Technologies 2023 Trends Report

Discover the trends that will shape digital advertising in the year ahead.
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Latest Resources

Scout: The Magic of Tech, Lessons on Engaging with Diverse Creators, and More

Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.

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Innovations in Search and Social [May 2023]

Google’s new SGE, Twitter’s new CEO, TikTok’s new tools, and more feature in this month's list of search and social news.

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Boosting Enrollment with a Data-Driven Digital Campaign

See how Basis Technologies partnered with 1o8 Agency on an awareness campaign to boost enrollment in publicly-funded early childhood development programs.

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Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)

AdProfs founder Ratko Vidakovic joins host Noor Naseer to discuss how to find and distinguish adtech truths from not-so-hidden agendas.

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6 Marketing Challenges in the Travel Industry Today

From keeping up with new technologies to adapting to shifts in consumer behaviors, we outline six marketing challenges in the travel industry today.

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Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet

How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.

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Who the Digital Advertising Channels Would Be at a Holiday Cookout

What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.

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CMRignite Increases Awareness for Nationwide Public Health Campaign

Agency leverages Basis’ programmatic buying power and partnerships to bring awareness to COBRA, delivering up to a 50% better CTR.

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Scout: TV Upfronts Drama, the Latest in Podcast Revenue Growth, and More

News from Comcast, takeaways from the podcast upfront, and more feature in this week's roundup of top digital marketing content.

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