Private Marketplaces

Access exclusive, customizable inventory opportunities.

What is Private Marketplace Advertising

Private marketplaces (PMPs) are customized, invitation-only ad environments where publisher inventory and audiences are made available to an individual or group of buyers via Deal IDs. Publishers can choose which advertisers have access to this inventory, which tends to be more exclusive and premium than what is made available on the open inventory exchanges.
Programmatic Guaranteed
Preferred Deal
Private Auction
Open Auction
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One Publisher, One Buyer
Publisher and buyer agree to a guaranteed number of impressions to be delivered at a fixed CPM.
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One Publisher, Fixed Price, Specific Buyer
Pre-auction deal with a specific buyer, 1:1 relationship.
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One Publisher, Private Auction, Select Buyers
1st or 2nd price auction with select buyers. A minimum bid price floor is set by the publisher.
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Many Publishers, Open Auction, All Buyers
1st or 2nd price auction with all buyers.

Programmatic Guaranteed

Enhance your campaigns with an added layer of predictability. Programmatic guaranteed streamlines your workflow, allowing you to lock in the cost and impressions of a deal upfront. Reduce complexity with no insertion orders to manage, and get higher value with real-time data at your fingertips.

What Are the Advantages of Private Marketplaces (PMPs)?

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2,000+ Pre-Negotiated Deals

Access an extensive library of deals and explore newfound inventory. Leverage Basis’ team of experts for help with deal negotiation and management.

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Effective Deal Management

Eliminate third-party tracking documents by uploading, saving, and managing deals directly within Basis. Utilize in-app messaging tools to negotiate directly with 1,000+ publishers.

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Precise Troubleshooting

View information about each deal to ensure the PMP selected can support targeting parameters. Basis conducts a series of validations to identify potential set-up issues.

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