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Digital Marketing Reports

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.

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Understanding Political Attitudes by Generation in 2024 [Infographic]

Get exclusive, data-based insight on US voter sentiment heading into the 2024 election season in this infographic from Basis and GWI.

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Identity vs. Privacy: Digital Advertising in a Cookieless World

See how advertisers are navigating third-party cookie deprecation, signal loss, and data privacy in this comprehensive report.

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Future in Focus: 2024 Digital Advertising Trends Report

Discover the trends and strategies that will shape digital advertising in 2024 in this insightful and eye-opening report.

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Basis Technologies 2023 Holiday Shopping Trends Report

Looking for an edge with your holiday campaigns? This research report has the valuable stats and insights you need to fine-tune your holiday advertising.

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Generative AI and the Future of Marketing

See how generative AI is poised to shape the future of marketing and advertising in this comprehensive research report, featuring exclusive survey findings.

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Digital Sea Change: Basis Technologies 2023 Trends Report

Discover the trends that will shape digital advertising in the year ahead.

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Basis User Study Report: How Basis Simplifies Digital Advertising

See how Basis can help marketers simplify and save time throughout the campaign process.

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Frictionless Future: 2022 Trends Report

Want to stay ahead of the curve? Read through these trends to know and watch as you strategize for a successful 2022.

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Complexity, Job Satisfaction, and Automation in Digital Media

Research shows that 37% of advertising professionals plan to leave their jobs within two years. With 90% of professionals agreeing ...

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