We explore three critical insights that B2B and B2C marketers can take from the world of political advertising.

See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this comprehensive report.

Here we explore the principles of successful political ad strategies and how they translate into the worlds of B2C and B2B.

As political advertisers start building toward the 2024 election cycle, three key trendlines are emerging. Discover them here.

From understanding Gen Z to demystifying digital advertising regulation, here's the content that resonated most with our readers in 2022.

Section 1: MEDIA EXCITEMENT In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations ...

Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm elections.

Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up ...

To help political marketers keep their wits about them this election cycle, we've identified three key trends to be aware of.