Back in December, we talked about digital media emerging as a critical strategy for campaign success. Spend is up, usage ...
Election year is such an incredibly exciting time. In the coming months, campaigns will hit a fever-pitch trying to reach ...
“Even with the shift to more digital ads in political campaigning, traditional polling data remains one of the most important ...
The campaign trail: it’s where so much of the election magic happens. But, the road to victory is no longer ...
Centro Promotes Grace Briscoe to Vice President to Lead Candidates and Causes Division; Political Advertising Requires Flexible Technology and Service ...
The 2016 presidential race is on, but the battle for digital ad inventory is only just beginning – and we ...
Welcome back to #PollingPalooza2015. Every week throughout November, we will be polling you, the people, to not only test your ...
Do you remember the last ad that struck a chord with you or pushed you towards an action? Whether it’s ...
One of the top stories on this Election Day is the unprecedented amount of money that has been funneled into campaigns. For marketers the juiciest subplot has been the portion of it that has been allocated to digital versus traditional media.
