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Dec 1 2023

2024 Trends for Political Advertisers

Landmark ad spend is projected for the 2024 election cycle. Here are the key trends political advertisers can use to make the most of it.
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Candidates & Causes Resources

Introducing the Political Digital Digest: November 2015 Edition

The 2016 presidential race is on, but the battle for digital ad inventory is only just beginning – and we ...

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#PollingPalooza2015 - Political Spending on Social Media

Welcome back to #PollingPalooza2015. Every week throughout November, we will be polling you, the people, to not only test your ...

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#CentroInAction: Vote ‘Yes’ for Digital

Do you remember the last ad that struck a chord with you or pushed you towards an action? Whether it’s ...

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In 2012 Presidential Campaign, the Web Sat at the Table

One of the top stories on this Election Day is the unprecedented amount of money that has been funneled into campaigns. For marketers the juiciest subplot has been the portion of it that has been allocated to digital versus traditional media.

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Politics is Driving Need for Publishers to Build Around-the-Clock Ad Operations

Read the Entire Story on TheMakeGood

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Politics is Driving Need for Publishers to Build Around-the-Clock Ad Operations

The 2008 election ushered in an era of internet-based voter engagement, but that was about a million years ago in terms of how quickly the web has come to dominate nearly every aspect of campaign strategy, voter opinion gathering and messaging machinery.

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Friends Make Season Brighter for Mercy Home for Boys & Girls, Families in Chicago

Read the Entire Story on PRNewswire

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Digital Impact on the 2012 Presidential Campaign

Background: Leading up to the 2008 presidential election, President Barack Obama’s campaign team took a huge leap into the digital space spending more than $16 million in advertising. The campaign effectively leveraged display, video, search and social media to reach large audiences including progressive advocates. As a result, more politicians are taking advantage of digital media and relying on it to communicate their platforms and connect with voters.
Now that the digital space has evolved and been embraced even more since the last election, what should advertisers expect in 2012?

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