Resource Center

Financial Services

Team of digital marketers reviews a document together
Oct 17 2023

The Impact of the CFPB Ruling on Financial Services Advertisers

Learn how an August 2022 interpretive ruling from the CFPB impacts digital advertisers, and how marketers can ensure they comply.
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Financial Services Resources

The Importance of Trust in Financial Services Marketing

Dan Wilson, our VP of Client & Media Services, explores key aspects of digital trust in financial services marketing.

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2023 Trends for Financial Services Marketers

To make the most of 2023, finserv marketers should focus on their targeting mechanisms and regulatory compliance. Read why.

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How Financial Services Advertisers Can Reach Gen Z and Millennials

We break down four strategies FinServ advertisers can adopt to reach and engage the much sought-after younger generations.

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Gen Z Technology Habits and Media Consumption by the Numbers

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

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Cryptocurrency, NFTs, and Blockchain Advertising in 2022

When it comes to DeFi marketing, there are ample opportunities...and several major challenges. He a closer look at a few of them.

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5 Compelling Examples of Financial Services Advertisements (And Why They Work)

Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to be drab. Here’s the proof.

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Refined Targeting Tactics Reduce CPA by 68% for Financial Services Institution

For one financial services institution, a lack of a forward thinking strategy was deeply prohibitive. Basis Technologies changed all that.

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5 Financial Services Advertising Tips and Tricks

Financial services companies have a once-in-a-generation opportunity to reach customers when they’re re-considering their financial institutions of choice.

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4 Trends Shaping Financial Services Marketing

We've compiled the four key trends that will continue to shape banking and financial services in 2021 and beyond.

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