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DMP Solutions

Harness first-party data to reach more potential customers.

WHAT IS FIRST-PARTY DATA?

As new regulations and enhanced customer privacy impact the volume of third-party data available to marketers, now is the time to pivot to a targeting approach driven by first-party data. Rely less on third-party cookies—build and activate audience segments to create a richer customer journey and provide custom messaging for various segments and buying stages.

Benefits of Using First-Party Data

Learn more about your audience.
Boost your performance.
Site Insights
Media Insights
Look-A-Like Modeling
Do you know your target customer? Find out who is engaging with your website and learn more about them—beyond the basics.
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Did your campaign reach the right people? View impressions to learn more about who saw your ad and better understand your audience.
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How can you reach more high-value customers? Identify your seed audience and grow your target based on those attributes.
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smiling family

What's Possible?

With DMP Data.

Male 35-45
Relationship Status: Married
Asian Pacific American C-Suite Executive
Parent of two kids in elementary school
Plays sports locally
Travels twice a year
Cat owner
smiling family

What's Possible?

With DMP Data.

Male 35-45
Relationship Status: Married
Asian Pacific American C-Suite Executive
Parent of two kids in elementary school
Plays sports locally
Travels twice a year
Cat owner

Impact Future Campaigns

Utilize data and insights to guide future business decisions.
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Eliminate Wasted Spend

Informed decision-making helps maximize every dollar of your media budget.

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Optimize for What Works

Analyze post-campaign data and focus on the areas that drive the best results.

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Launch Smarter Campaigns

Achieve business success with a digital strategy that performs better and better each time.

Recent Content
Mar 15 2023 Blog
How to Make the Most of Your First-Party Data

We outline a few examples of how advertisers can squeeze every last drop of value out of their first-party data.

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Jun 13 2023 Guides
Beyond Third-Party Cookies: Your Guide to Privacy-Friendly Advertising

Third-party cookie deprecation is transforming the digital advertising industry. How can marketers embrace privacy-friendly tactics without sacrificing results? Find out in this guide.

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Jul 27 2022 Blog
Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective

Google has once again announced it will be delaying third-party cookie deprecation. Here's what it means for digital advertisers.

Read More

A new Era In Advertising

Transform your business today.
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