What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.
As the focus on user data collection and sharing persists among regulatory bodies, browser developers, and operating system owners—the deprecation of third-party cookies and other matters related to privacy are inevitable and will continue. Most of the conversations within adtech are focusing solely on the impact of the cookie-based audience targeting for demand-side platforms (DSPs). Download our guide to explore Basis Technologies' perspective on the loss of third-party cookies and more.
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