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2024 Digital Advertising Trends

Stay ahead of the curve with digital advertising insights from the Basis Technologies team.

Trends Resources

2024 Trends for Travel and Tourism Marketers

Highlighting value, actioning first-party data, and leaning into new tech will make for winning travel and tourism campaigns in 2024.

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2024 Trends for Healthcare and Pharmaceutical Marketers

Mixed-funnel media strategies, leveraging historical performance, and marketing to HCPs will be key to campaign success in 2024.

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2024 Trends for Retail & E-commerce Marketers

Consumer shopping behaviors will lead retail and e-commerce marketers to prioritize RMNs, AI, and shoppable video in 2024.

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2024 Trends for Restaurant & Dining Marketers

As dining habits evolve, restaurant and food service marketers should emphasize value, convenience, and experience.

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2024 Trends for Financial Services Marketers

Finserv marketers who navigate economic, consumer, and industry trends can stack up campaign success in 2024.

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2024 Trends for CPG Marketers

CPG marketers face falling consumer sentiments and high market saturation. Read on for key trends marketers can use to succeed in 2024.

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2024 Trends for Automotive Marketers

First-party data, automation, and artificial intelligence will be top of mind for future-forward auto marketers in 2024.

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2024 Trends for Political Advertisers

Landmark ad spend is projected for the 2024 election cycle. Here are the key trends political advertisers can use to make the most of it.

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2024 Trends for Cannabis Marketers

Here are three trends to help cannabis advertisers drive revenue while navigating the matrix of cannabis marketing regulations.

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