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2024 Trends

Stay ahead of the curve with digital advertising insights from the Basis Technologies team.

Trends Resources

2023 Trends for Candidates & Causes Marketers

As political advertisers start building toward the 2024 election cycle, three key trendlines are emerging. Discover them here.

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2023 Trends for Financial Services Marketers

To make the most of 2023, finserv marketers should focus on their targeting mechanisms and regulatory compliance. Read why.

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2023 Trends for Restaurant & Dining Marketers

In the face of rising costs, just how can restaurant and dining marketers deliver growth? Here are three places to start.

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2023 Trends for Travel & Tourism Marketers

As travel regains altitude, we look at why industry marketers should prioritize paid search and invest in loyalty programs.

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2023 Trends for B2B Marketers

An omnichannel presence, continual innovation, and tech tuned for efficiency—here's what B2B marketers need to thrive in 2023.

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2023 Trends for Healthcare Marketers

With the biggest theme in healthcare set to continue to be privacy, we dive into how that creates opportunities for marketers.

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2023 Trends for CPG Marketers

The topic of the day for CPG brands is retail media networks. Here are three things to consider as you enter these new spaces.

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2023 Trends for Automotive Marketers

For automotive marketers strategizing for a successful 2023, creating awareness of their EV story will be key. Learn why.

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2023 Trends for Education Marketers

From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.

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