Unify By Basis – Unified Dashboard & Workflow for Advertising Teams | Basis
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Unified Technology & Services for Media Teams

A Shifting Media Ecosystem Requires Smarter Foundations

Unify by Basis delivers unique solutions combining best-in-class technology alongside personalized, award-winning media buying expertise to manage and monetize campaigns across every channel.

So you can drive performance, grow margins, and power your business—all at scale.

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With Unify, You Get:

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All-Channel Activation
Launch dynamic campaigns faster across every channel, including programmatic, direct, search, social, and CTV—all from one unified platform.
Personalized Expert Services & Support
Unify combines tech with bespoke services built around your unique needs. From strategic planning to activation and more, the Basis team is ready to scale with you.
Unified Insights & Transparency
See performance, budgets, and media spend across all your channels in real time, and leverage AI-powered optimization to achieve peak ROI and higher margins.
Data Ownership & Portability
Your first-party data always belongs to you. Move, share, or monetize it seamlessly, whether you’re switching partners or working with multiple stakeholders.
Privacy & Compliance Engine
Access a platform that’s built with privacy in mind, with data portability, GDPR/CCPA support, cookieless strategies, and regulatory adaptability.

Tailored Solutions for Brands, Agencies & Media Companies

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Brands

Retain control of your media stack and data, unify performance across channels, and partner more effectively with agencies.

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Agencies

Scale without hiring, protect margins, and provide clients with a transparent, outcome-driven experience.

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Media Companies

Turn first-party data into new revenue streams, extend audience reach, and create turnkey advertiser products.

Real Impact. Measurable Gains.

51
Hours

The time Basis saves media teams per
campaign—nearly a full work week of
productivity.

$8,925
Per Campaign

That’s the average amount Basis
users gain in efficiency-driven cost savings per campaign.

35%
Faster

Best-in-class automation lets users build and plan campaigns faster—so you can see results sooner.

“Basis has helped streamline multiple processes—such as our digital media planning, execution, reporting, and client billing—saving our team countless hours.”

— Drew Olkowski, Media Director, Davis Elen Advertising

Latest Content

Dec 18 2025 Blog
Expert Roundtable: The Trends That Will Shape Advertising in 2026

Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.

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An Agency Leader’s Winter Break Reading List

Essential winter reads for agency leaders navigating AI adoption, data complexity, and shifting brand expectations in 2026.

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What Our Most-Read Articles From 2025 Reveal About an Evolving Industry

See what captured marketers’ attention in 2025 and what these trends signal for search, regulation, leadership, and media in the year ahead.

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Empower Your Team. Control Your Future.

Discover what's possible with Unify by Basis.
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