Unify By Basis – Unified Dashboard & Workflow for Advertising Teams | Basis
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Unified Technology & Services for Media Teams

A Shifting Media Ecosystem Requires Smarter Foundations

Unify by Basis delivers unique solutions combining best-in-class technology alongside personalized, award-winning media buying expertise to manage and monetize campaigns across every channel.

So you can drive performance, grow margins, and power your business—all at scale.

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With Unify, You Get:

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All-Channel Activation
Launch dynamic campaigns faster across every channel, including programmatic, direct, search, social, and CTV—all from one unified platform.
Personalized Expert Services & Support
Unify combines tech with bespoke services built around your unique needs. From strategic planning to activation and more, the Basis team is ready to scale with you.
Unified Insights & Transparency
See performance, budgets, and media spend across all your channels in real time, and leverage AI-powered optimization to achieve peak ROI and higher margins.
Data Ownership & Portability
Your first-party data always belongs to you. Move, share, or monetize it seamlessly, whether you’re switching partners or working with multiple stakeholders.
Privacy & Compliance Engine
Access a platform that’s built with privacy in mind, with data portability, GDPR/CCPA support, cookieless strategies, and regulatory adaptability.

Tailored Solutions for Brands, Agencies & Media Companies

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Brands

Retain control of your media stack and data, unify performance across channels, and partner more effectively with agencies.

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Agencies

Scale without hiring, protect margins, and provide clients with a transparent, outcome-driven experience.

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Media Companies

Turn first-party data into new revenue streams, extend audience reach, and create turnkey advertiser products.

Real Impact. Measurable Gains.

51
Hours

The time Basis saves media teams per
campaign—nearly a full work week of
productivity.

$8,925
Per Campaign

That’s the average amount Basis
users gain in efficiency-driven cost savings per campaign.

35%
Faster

Best-in-class automation lets users build and plan campaigns faster—so you can see results sooner.

“Basis has helped streamline multiple processes—such as our digital media planning, execution, reporting, and client billing—saving our team countless hours.”

— Drew Olkowski, Media Director, Davis Elen Advertising

Latest Content

Feb 6 2026 Blog
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Zero-click search is accelerating. Learn how advertisers should rethink attribution, search performance, and cross-channel strategy.

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6 Things to Know About the Streaming TV Landscape in 2026

For advertisers building video strategies this year, understanding the nuances of the quickly-changing streaming TV landscape is critical.

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Why Your AI Narrative Should Focus on Growth, Not Just Efficiency

Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.

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Empower Your Team. Control Your Future.

Discover what's possible with Unify by Basis.
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