Audio Channel Programmatic Advertising – DSP Capabilities | Basis

Audio Advertising
with Basis

Harness the power of sound and connect with audiences when and where they are listening.

All Your Audio, All in One Place

Streaming, podcasts, and radio capture your audience’s attention wherever they go. Basis unifies every audio advertising format in one platform so you can spend less time screen-hopping and more time creating campaigns that resonate.

Extend Your Omnichannel Reach with Audio Advertising

Basis integrates audio seamlessly into a full omnichannel platform, giving you more ways to reach audiences and measure results across campaigns.

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Unified Audio Activation

Plan and execute audio campaigns across streaming, podcasts, satellite and broadcast radio—and right alongside your other digital channels.

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AI-Powered Optimization

Reach your audio campaign goals faster with AI tools that adjust bids, shift budgets, and improve delivery based on live performance data.

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Actionable Dashboards

Evaluate audio performance together with display, video, CTV, and more through unified, real-time reporting and customizable dashboards.

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Automated Reporting

Automated measurement tools that help save time and reduce manual reporting tasks across all your audio and cross-channel campaigns.

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Centralized Communication

Keep teams and partners aligned by managing all your campaign discussions, updates, and assets through our Communication Portal.

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Streamlined Billing

Handle billing and reconciliations directly in-platform, keeping financial workflows simple
and centralized.

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See how Basis’ all-channel platform can amplify your audio strategy.

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2 hours & 44 minutes
2 hrs & 44 min

That's the average time US adults spend with audio everyday—more than social media, digital gaming, or connected TV.

-eMarketer

When and Why Do Advertisers Choose Audio?

Reach People Where 
Screens Can't

Audio connects during commutes, work outs, and daily routines—when audiences are listening, but might not be watching.

Build Credibility 
Through Connection

Podcast and streaming ads align your brand with voices audiences know and trust, helping you forge stronger connections.

Target Listeners with 
Precision & Scale

Reach the right listeners in the right environments through data-driven targeting across audio formats.

Connect in Brand-Safe 
Environments

Protect your brand with high-quality audio inventory and built-in tools backed by trusted safety partners.

Select Basis Audio Advertising Partners

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Maximize Agency Performance Through Unified Audio Advertising

Basis helps agencies streamline audio activation, unify workflows across every channel, and prove audio’s impact as part of a holistic media mix.

Unified Audio Management
Simplify buying across streaming, podcasts, and programmatic radio with one platform—reducing tech sprawl and saving time.
Exclusive Programmatic Radio Inventory
Tap into the power of programmatic and the reach of broadcast radio with the only DSP to offer programmatic AM/FM radio ads.
White-Label Audio Insights
Deliver polished, client-ready reports that showcase audio performance and clearly demonstrate ROI.
Audio Strategy On-Demand
Tap experienced Basis experts for guidance on inventory selection, targeting, and creative best practices to drive audio results.
Buying Models Built for Your Clients
Access programmatic and direct AM/FM, streaming, and podcast buying in one unified platform, simplifying workflows and maximizing return for clients.
Cross-Channel Impact Made Clear
Evaluate audio alongside video, display, CTV, and more to uncover cross-channel insights, prove attribution, and show clients how audio amplifies their campaigns.

Explore Related Audio Advertising Resources

Find the Answers to Your Top Audio Advertising Questions

What is programmatic audio advertising?
Programmatic audio advertising uses real-time bidding technology to buy and deliver ads across streaming audio, podcasts, and radio. A programmatic audio advertising platform like Basis gives advertisers access to premium inventory while simplifying the entire campaign process.
What makes audio advertising with Basis different?
Basis is the only programmatic audio advertising platform that unifies streaming, podcast advertising solutions, and even AM/FM radio in a single workflow. That means teams can manage digital audio ad buying alongside every other channel, with cross-channel insights and attribution readily available.
What targeting options are available for audio campaigns in Basis?
Advertisers can use first- and third-party data to target by demographics, location, behavior, interests, and contextual signals. Basis also supports dynamic audio ad insertion, so messages can be tailored to the right listener at the right moment.
How can advertisers measure audio ad performance?
Advertisers can track key digital audio KPIs including impressions, reach, frequency, and completion rate. For formats with companion banners, click-through rate is also available. Basis applies advanced optimization tools—like machine learning optimization (MLO), algorithmic optimization (AO), and bid shading—to maximize outcomes against these KPIs. This ensures streaming audio advertising, podcast advertising, and radio ads deliver both scale and measurability within the same platform.
What creative formats work best for audio advertising?
Host-read podcast ads, 15- and 30-second streaming audio spots, and companion banners all perform strongly. Basis supports a range of creative formats.
How does Basis help prevent audio ad fraud?
Audio campaigns in Basis are protected through trusted verification partners and in-platform safeguards that keep programmatic audio ad inventory brand-safe and avoid fraud.
How does Basis handle interactive audio ads?
Interactive audio formats are supported through companion banners, clickable overlays, and shoppable extensions that link listening to measurable engagement and sales.
How does audio fit into an omnichannel marketing strategy?
Basis empowers teams to activate audio ad buying right alongside video, display, CTV, DOOH, and more. Audio amplifies omnichannel impact by reaching people during moments when screens might not be present, ensuring campaigns connect with audiences across their daily lives.

Unlocked More Successful Audio Advertising

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