Audio Advertising

Tune in with audio advertising by Basis Technologies.

Get the Guide
Basis Audio+ logo

BasisAudio+ makes it easy for advertisers to reach engaged listeners wherever and however they get their audio, as the only omnichannel DSP to support all forms of audio advertising—including both streaming audio and broadcast radio.

Download Guide
75
of Americans age 12+ 
have listened to online 
audio in the last month.
- Edison Research, 2023
iPad displaying our Audio Advertising Guide

What Is Audio Advertising?

Digital audio advertising uses voices and sounds to generate emotion. It’s the personal experience that allows listeners to use their imagination—to visualize themselves engaging with the product or service and apply it to their lives. Audio advertising gives marketers the ability to customize messaging that will resonate with unique audiences and inspire brand engagement.

Audio Advertising Formats

illustration of a car and people
icon of orange hexagon and plus sign

Broadcast Radio

The industry's only omnichannel DSP 
with programmatic AM/FM radio.

icon of blue hexagon and plus sign

Streaming Audio

Tap into streaming audio and digital radio inventory across all major platforms.

icon of green hexagon and plus sign

Podcasts

Connect with your audience wherever 
 they're listening to their favorite shows.

icon of an audio wave
“US adults spend more time with audio daily than with social media, digital gaming, or subscription over-the-top streaming services”
-eMarketer 2023

Audio Ad Types

Audio advertising offers a way for users to consume media as actively or passively as they please. Ads can be pure audio or can also have a companion ad as an added visual.
people listening to music

REACH YOUR AUDIENCE WITH AUDIO ADVERTISING

US adults listen to an average of nearly two hours of audio every day. Audio advertising provides marketers engaged listeners and a high share of voice, because users are served only one, non-skippable ad at a time.
Get the Guide

Basis Digital Audio Advertising Partners

Triton logo
Targetspot logo
adswizz logo

AUDIO ADVERTISING WITH BASIS TECHNOLOGIES

Bring digital audio into your team’s overall ad strategy seamlessly with Basis Technologies. Tap into the knowledge and experience of our media strategy & activation team, all backed by Basis—the industry’s most comprehensive and automated digital media platform. Audio advertising is an intimate and always evolving way to connect with audiences. Don’t miss out on this optimal avenue for awareness or response-oriented campaigns.
Get the Guide

Related Content

Dec 2 2024 Guides
The Audio Advertising Guide: A Channel That Can’t Be Beat

Audio is everywhere—and the opportunities are seemingly endless. Read this guide to learn more about world of audio advertising and see why digital audio should be a larger part of your media conversation.

Read More
The Power of Sound: Digital Audio Advertising by the Numbers

The emergence of digital audio as a mainstay in media plans is a top digital advertising trend to watch. Learn why here.

Read More
4 Things to Know About Podcast Advertising in 2023

What should advertisers know about the uses of podcast advertising for reaching consumers? Read this to find out.

Read More

A New Era In Advertising

Transform your business today.
Connect With Us