Audio Advertising

Tune in with audio advertising by Basis Technologies.

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BasisAudio+ makes it easy for advertisers to reach engaged listeners wherever and however they get their audio, as the only omnichannel DSP to support all forms of audio advertising—including both streaming audio and broadcast radio.

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of Americans age 12+ 
have listened to online 
audio in the last month.
- Edison Research, 2023
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What Is Audio Advertising?

Digital audio advertising uses voices and sounds to generate emotion. It’s the personal experience that allows listeners to use their imagination—to visualize themselves engaging with the product or service and apply it to their lives. Audio advertising gives marketers the ability to customize messaging that will resonate with unique audiences and inspire brand engagement.

Audio Advertising Formats

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icon of orange hexagon and plus sign

Broadcast Radio

The industry's only omnichannel DSP 
with programmatic AM/FM radio.

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Streaming Audio

Tap into streaming audio and digital radio inventory across all major platforms.

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Connect with your audience wherever 
 they're listening to their favorite shows.

icon of an audio wave
“US adults spend more time with audio daily than with social media, digital gaming, or subscription over-the-top streaming services”
-eMarketer 2023

Audio Ad Types

Audio advertising offers a way for users to consume media as actively or passively as they please. Ads can be pure audio or can also have a companion ad as an added visual.
people listening to music


US adults listen to an average of nearly two hours of audio every day. Audio advertising provides marketers engaged listeners and a high share of voice, because users are served only one, non-skippable ad at a time.
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Basis Digital Audio Advertising Partners

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Targetspot logo
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Bring digital audio into your team’s overall ad strategy seamlessly with Basis Technologies. Tap into the knowledge and experience of our media strategy & activation team, all backed by Basis—the industry’s most comprehensive and automated digital media platform. Audio advertising is an intimate and always evolving way to connect with audiences. Don’t miss out on this optimal avenue for awareness or response-oriented campaigns.
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