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Martech & Advertising Podcast

The Art of Selling to Holding Companies

Beau Davis shares insights into the challenges sellers face in today’s advertising ecosystem, as well as strategies for overcoming them.

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Podcast Episodes

The Art of Selling to Holding Companies

Beau Davis shares insights into the challenges sellers face in today’s advertising ecosystem, as well as strategies for overcoming them.

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Dealing With Signal Loss

Host Noor Naseer and guest Vince Voiro explore all things identity resolution, covering what data is needed to enable it and more.

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How Agencies Can Keep Up with the Evolution of Media

Host Noor Naseer and guest John Lods explore how agencies can stay ahead of the curve in today's quickly evolving advertising landscape.

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AI, Explained

In this episode, Alex Castrounis lays out the knowledge marketers need to effectively harness artificial intelligence for their work.

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Accelerating Campaigns with AI & Automation

Eric Mayhew shares how automation and AI can reduce low-value manual labor, minimize friction in workflows, and more.

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Examining the Supply Side

Host Noor Naseer delves into the intricacies of supply path optimization (SPO) with Ian Trider, Basis Technologies' VP of Product (DSP).

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Discerning Fact from Fiction in AdTech

AdProfs founder Ratko Vidakovic joins host Noor Naseer to discuss how to find and distinguish adtech truths from not-so-hidden agendas.

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Diving into DOOH Advertising

Learn what digital and programmatic media buyers should know about digital out-of-home, from misconceptions to big opportunities.

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Reaching Black Audiences in Adtech

Group Black's Kerel Cooper discusses what marketers can do to support the advancement of the Black media ecosystem.

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About

The digital media world is littered with buzzwords, acronyms, and people hoping their understanding of industry concepts are the same as everyone else’s. AdTech Unfiltered is a podcast that dissects and discusses key concepts and ideas in the ad tech, digital advertising and marketing worlds.

Noor Naseer

Noor Naseer smiling

Tune in, as Basis Technologies' senior director media innovations + technology, Noor Naseer, speaks with industry experts to gain insight into the topics, tactics and technologies that are shaping the future of our digital-first industry. If you would like to be featured on the podcast or have a topic you would love to hear about—contact Noor Naseer via LinkedIn.

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