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UNFILTERED

Martech & Advertising Podcast

The New Rules of Acquisition

Frank-Lamont Wade joins the podcast to discuss what it takes to run a high-performing, accountable performance marketing operation.

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Podcast Episodes

The New Rules of Acquisition

Frank-Lamont Wade joins the podcast to discuss what it takes to run a high-performing, accountable performance marketing operation.

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How Savvy Marketers Evaluate Adtech

In this episode, former Discover media and audience strategy leader Clare Liston joins host Noor Naseer to break down how top marketers actually evaluate adtech and martech partners.

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Winning the Modern Agency Pitch

In this episode of Adtech Unfiltered, Malorie Benjamin joins host Noor Naseer to unpack how the agency pitch process is evolving.

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The Attribution Reset

Yousef Kattan joins Adtech Unfiltered for a candid conversation about the state of measurement and attribution.

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How Agencies Deliver Innovation

Savannah Westbrock unpacks how agencies can spot real opportunities for change and build innovation that truly helps clients.

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Target Effectively in the Privacy-First Era (with Liz Emery)

Liz Emery joins the podcast to share critical lessons from the privacy trenches, practical advice for avoiding legal risks, and more.

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Advertising with a Conscience

Chad Hickey joins host Noor Naseer to unpack why investing in responsible media makes sense not only ethically, but strategically.

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The Age of the Savvy Media Buyer

Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying.

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Finding Smarter CTV Audiences

Adtech consultant Peter Crofut joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV.

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About

The digital media world is littered with buzzwords, acronyms, and people hoping their understanding of industry concepts are the same as everyone else’s. AdTech Unfiltered is a podcast that dissects and discusses key concepts and ideas in the ad tech, digital advertising and marketing worlds.

Noor Naseer

Noor Naseer smiling

Tune in, as Basis Technologies' senior director media innovations + technology, Noor Naseer, speaks with industry experts to gain insight into the topics, tactics and technologies that are shaping the future of our digital-first industry. If you would like to be featured on the podcast or have a topic you would love to hear about—contact Noor Naseer via LinkedIn.

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