In this episode, Alex Castrounis lays out the knowledge marketers need to effectively harness artificial intelligence for their work.
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In this episode, Alex Castrounis lays out the knowledge marketers need to effectively harness artificial intelligence for their work.
In this episode, Alex Castrounis lays out the knowledge marketers need to effectively harness artificial intelligence for their work.
Eric Mayhew shares how automation and AI can reduce low-value manual labor, minimize friction in workflows, and more.
Host Noor Naseer delves into the intricacies of supply path optimization (SPO) with Ian Trider, Basis Technologies' VP of Product (DSP).
AdProfs founder Ratko Vidakovic joins host Noor Naseer to discuss how to find and distinguish adtech truths from not-so-hidden agendas.
Learn what digital and programmatic media buyers should know about digital out-of-home, from misconceptions to big opportunities.
Group Black's Kerel Cooper discusses what marketers can do to support the advancement of the Black media ecosystem.
Learn how to assess if you're well-positioned to leverage a CDP, and explore best practices to help you make the most of this tool.
Explore a handful of strategies for generating long term, scalable, and sustainable marketing results amidst uncertainty.
Explore the many ways to interpret what programmatic in-housing can entail, discuss who needs to be involved in the decision making, and more
Tune in, as Basis Technologies' senior director media innovations + technology, Noor Naseer, speaks with industry experts to gain insight into the topics, tactics and technologies that are shaping the future of our digital-first industry. If you would like to be featured on the podcast or have a topic you would love to hear about—contact Noor Naseer via LinkedIn.