Automation

Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.

We break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry.

Basis experts share how to evaluate which advertising and marketing technologies will best complement your people.

AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?

For advertisers still unsure about AI, this one's for you. We cover the risks, ways to mitigate them, and strategies to experiment with this new tech.

Advertising automation is one of the most powerful solutions teams can use to navigate the identity crisis. Here, we break down what advertisers need to know.

We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.

Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.

Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.