Automation

Explore how AI may shape the future of search engine marketing, and what advertising leaders can do now to prepare for those changes.

We explore how advertisers can begin adopting AI-powered social advertising tools to tap into their benefits—while maintaining caution.

Eric Mayhew shares how automation and AI can reduce low-value manual labor, minimize friction in workflows, and more.

Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.

Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.

What is programmatic guaranteed? How does it differ from other buying methods? And what benefits does it offer? Find out here.

Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.

We break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry.

Basis experts share how to evaluate which advertising and marketing technologies will best complement your people.