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Jul 1 2024

Burnout in Digital Advertising Demands Real Changes

Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.
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Automation Resources

Inefficiency in Advertising: Hidden Costs and Solutions

Inefficiency is a critical challenge for advertising agency leaders today. Learn how tackling it directly can position teams for long-term growth and success.

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AI, Explained

In this episode, Alex Castrounis lays out the knowledge marketers need to effectively harness artificial intelligence for their work.

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How Advertisers Can Harness AI While Navigating its Risks

Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.

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AI and the Future of Search Engine Marketing

Explore how AI may shape the future of search engine marketing, and what advertising leaders can do now to prepare for those changes.

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How AI is Transforming Social Media Advertising

We explore how advertisers can begin adopting AI-powered social advertising tools to tap into their benefits—while maintaining caution.

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Accelerating Campaigns with AI & Automation

Eric Mayhew shares how automation and AI can reduce low-value manual labor, minimize friction in workflows, and more.

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Future in Focus: 2024 Digital Advertising Trends

Basis Technologies' Noor Naseer breaks down the most important trends for digital advertisers to know for 2024.

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The Future of Advertising Agencies: How Leaders Can Learn and Evolve

Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.

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Everything You Need to Know About Programmatic Guaranteed

What is programmatic guaranteed? How does it differ from other buying methods? And what benefits does it offer? Find out here.

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