Resource Center


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Sep 26 2023

Everything You Need to Know About Programmatic Guaranteed

What is programmatic guaranteed? How does it differ from other buying methods? And what benefits does it offer? Find out here.
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Automation Resources

What is the College Enrollment Cliff, and What Can Higher Education Marketers Do About It?

Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.

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Understanding the Basics of Bid Shading

We break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry.

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How to Build the Right MarTech and AdTech Stack for Your Business

Basis experts share how to evaluate which advertising and marketing technologies will best complement your people.

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How Will AI Shape the Future of Digital Advertising?

AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?

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A Skeptic’s Guide to Generative AI

For advertisers still unsure about AI, this one's for you. We cover the risks, ways to mitigate them, and strategies to experiment with this new tech.

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How Advertising Automation Can Help You Through the Identity Crisis (as Told by Taylor Swift)

Advertising automation is one of the most powerful solutions teams can use to navigate the identity crisis. Here, we break down what advertisers need to know.

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Automation vs AI in Digital Advertising

We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.

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Programmatic Advertising 101: What Is Behavioral Targeting?

Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.

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Maximizing ROI on Programmatic Advertising Spend

Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.

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