Automation

Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.

AI has the potential to deliver unparalleled data-driven insights that transform marketing strategies. But achieving this potential requires more than just adoption—it demands a disciplined, strategic approach.

Burnout leads to more than just a stressed-out staff: It has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.

Inefficiency is a critical challenge for advertising agency leaders today. Learn how tackling it directly can position teams for long-term growth and success.

In this episode, Alex Castrounis lays out the knowledge marketers need to effectively harness artificial intelligence for their work.

Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.

Explore how AI may shape the future of search engine marketing, and what advertising leaders can do now to prepare for those changes.

We explore how advertisers can begin adopting AI-powered social advertising tools to tap into their benefits—while maintaining caution.

Eric Mayhew shares how automation and AI can reduce low-value manual labor, minimize friction in workflows, and more.