We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
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We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.
Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.
AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?
Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.
Microsoft's new AI solution, marketing for long-term success, and more feature in this week's digest of top digital marketing content.
Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.
What is programmatic guaranteed? How does it differ from other buying methods? And most importantly, what benefits does it offer? Find out here.
The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing content.