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Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.

A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.

For your prospects, the CTA is the first thing they read and last thing they remember about your ad copy. Here are 15 tips for better CTAs.

What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.

In the world of digital media, there are many different channels and tactics available to advertisers today. Each brings their ...

From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.

A telecommunications company was looking for an expert partner to help expand their reach—enter Basis Technologies.

Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up ...

A B2B SaaS company partnered with Basis Technologies to lift brand awareness via a multi-channel campaign. Here's the story.