SEO

Marketing agency Search Optics leveraged Basis to enhance and refine the digital media campaigns of their client portfolio. Learn how here.

Returning to a degree of normality might be possible in 2021, but SEM may never go back to business as usual. Here are 9 SEM trends for 2021.

We dissect why a dedicated SEO dashboard is vital for SEO managers to track the trajectory of their search engine results.

Explore three ways you can identify PPC keywords that are not working and learn how smart reporting makes the task infinitely easier.

When it comes to SEM programs, the question of the SEO and PPC relationship always comes up. Here's everything you need to know about SEO and PPC synergy.

We explore the most powerful and effective ways for travel marketers to reach their target audiences through paid search advertising in 2020 and beyond.

Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.

Developments in the last two decades paved the way for paid online advertising to expand. Dive into the history of search engine marketing.

In the digital world, technology and trends are constantly in flux—some are so powerful, they become best practices, while others ...