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Basis Platform

The Intelligent Operating System for Autonomous Advertising

Every channel. Every workflow. One platform

Meet The Basis Platform

Forrester Total Economic Impact™ Study

48
Return on Investment
43
Reduction in Time for Media Operations
40
Reduction in Manual Steps
35
Increase in Team Capacity

Trusted by Leading Agencies and Brands

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Integrated Partners

Connected

Your Entire Operation.
One Platform.

For too long, advertising has run on dozens of disconnected systems. Basis consolidates your entire advertising workflow in one platform: Planning, activating, optimizing, reporting, and reconciliation for every campaign across the open web and walled gardens.

True Omnichannel Activation

Run campaigns across every major digital channel—including programmatic display, video, CTV, audio, native and DOOH, plus search, social, and site direct—all from one centralized, unified platform.

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Unified Data and Reporting

Every ad. Every campaign. Every channel. One dataset. Basis centralizes performance data from across platforms, so teams can stop reconciling exports and start making decisions with numbers they actually trust.

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Connected Teams and Workflows

Basis brings together all of your campaign communication, documents, history, and approvals, so every team member works from the same shared context and continuity is never at risk. 

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Integrated Ad Tech Stack

Basis works alongside the tools you already use. Integrations with major platforms, data partners, and billing vendors let you consolidate where it makes sense and connect where it doesn't—no rip-and-replace required.

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15
Average reduction in time to collect

Financial Connectivity: From Planning to Payment

Basis creates a closed-loop system from the first media plan to the final invoice. Push contracts and campaign actuals into ERP systems, automate billing, and normalize reconciliation across the entire media supply chain. Because advertising isn't done until the dollars reconcile.
See How
Automated

Less Busy Work.
More Brainwork.

Your smartest people are spending their days on tasks that don't need them. Basis embeds AI and automation into every stage of the campaign lifecycle—from planning to optimizing to reporting to reconciliation—giving your team the time they need to do work that actually moves your business.

30-40%
Productivity gains
36%
Decrease in CPA with SmartBid
35%
Increase in CTR from SmartBid
51 hrs
Saved per campaign

AI-Powered Media Planning

Compass by Basis is agentic AI that turns media briefs into fully optimized omnichannel campaign strategies you can finalize and activate in minutes, not weeks. So your planners start with a strategic foundation, and not a blank page.

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AI-Optimized Performance

SmartBid analyzes dozens of live campaign signals so you can make faster, more precise bidding decisions at scale. And when conditions change, SmartBid uses real-time insights to shift budget across channels for maximum performance.

Explore SmartBid

Leading Independent DSP

Access premium programmatic inventory across every format with Basis DSP. And because it's built into the platform where your team plans, reports and reconciles, every bid, every impression, and every dollar stays connected.

Explore Basis DSP

Automated Workflows Across Operations

Basis automates the tasks that eat up time and create the most risk, including campaign setup, trafficking, pacing, QA, reporting and billing. That means fewer fire drills, fewer late nights, and fewer “How did no one catch that?” moments.

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Whatever metric or KPI I'm trying to drive, whatever part of the funnel I'm working in, I know I'll be able to meet my goals with Basis.

— Nick Prajka, Associate Director, rEvolution

We have seen exponential growth over the last five years, and we wouldn't have been able to do that without the the Basis team.

— Rachael Root, VP of Programmatic Media, Miles Partnership & Ad+Genuity

The Basis platform saves us time and makes our work easier.

— Julie Philbin, SVP and Head of Agency Services, CloudControlMedia

See Basis AI in Action
Transparent

See Everything.
Trust Everything.

Speed means nothing if you can't trust the numbers behind it. Basis is built for transparency at every level. You see what's happening, why it's happening, and where every dollar goes.

Governed AI

AI recommendations in Basis come with clear reasoning and full transparency. Decisions are traceable and auditable, and you can adjust anything at any time. No black boxes.

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Financial Integrity

Basis standardizes and validates financial data across the entire campaign lifecycle, flagging discrepancies in real time and giving finance teams numbers they can trust on the first pull.

Explore Automated Billing

Brand Safety & Inventory Quality

Built-in brand safety controls, block lists, fraud protection, and premium private marketplace deals protect brands automatically across every campaign, on every channel, every day.

Explore Brand Safety

Their platform gives us 100% visibility into every dollar spent, connecting upper and lower funnel efforts in one system.

— AVP, Brand & Customer Activation, Fortune 100 brand

Using Basis, the transparency of reporting and increased campaign metrics has emboldened our clients to shift more dollars towards digital tactics.

— Renée Harriman, Vice President, Media, VI Marketing & Branding

We no longer have to continuously follow up with a myriad of vendors to make sure they’re running our campaigns strategically, efficiently, and optimizing. Now, with Basis, we’re able to pull all those levers ourselves.

— Walt McRoberts, Partner and Strategic Leader, MaHK Advertising

Customer Stories

Real Outcomes. Real Users.

More agencies and brands are turning to Basis to consolidate operations, launch campaigns faster, and increase ROI.

DS+CO Unified Their Entire Operation

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Miles Partnership Built a Scalable Media Agency

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Fortune 100 Brand Maximized Campaign Reach and Effectiveness

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Put Basis to Work for Your Team
How It Works

Three Steps to a Better Operation

You don't have to transform everything overnight to be successful. Basis meets you where you are and grows with your team—and your tech stack—so you can get more out of every dollar.

1

Centralize Your Foundation

Bring your campaigns, tech, teams, performance data, financial systems, and communications into one platform. Basis becomes your operational hub and single source of truth for all things digital advertising.

2

Automate Your Operations

With your data and workflows united, Basis automates tedious, error-prone processes to reduce manual steps across planning, trafficking, pacing, QA, reporting, and billing—increasing effectiveness and streamlining operations.

3

Accelerate With AI

Clean, connected data and standardized workflows let AI do what it does best: Build smarter media strategies and optimize for stronger results in real time. Your team focuses on strategy and growth. Basis handles the rest.

Explore What's Possible with Basis
Built For You

One Platform. Every Role.

Agency & Marketing Leaders

Scale Without the Risk

Grow revenue, protect margins, and meet rising client expectations without adding to payroll. Basis gives you the operational infrastructure to modernize your business with scalable AI you can actually trust.

Agency & Marketing Leaders

Govern With Clarity

One system of record connecting media execution to financial outcomes. Fewer billing errors. Faster reconciliation. And real-time visibility into performance and risk, so automation makes your life easier, not harder.

Agency & Marketing Leaders

Deliver More Value. Fight Fewer Fires.

Stronger strategies, faster execution, and fewer of the QA fires that keep you up at night. Basis handles the operational consistency so your team can focus on the work that clients actually notice.

Planners, Buyers & Specialists

Do the Work That Matters

Basis automates the repetitive stuff and gives you a smarter starting point for everything else. Spend less time on setup, trafficking, and pacing, and more time on strategy, analysis, and the kind of work that builds a career.

Expert Capacity, Available On-Demand

Need expert execution capacity right now, while you figure out what your team looks like in an AI-driven future? Basis offers managed media services that work directly inside your platform environment. Full transparency, full auditability, no data handoffs. Scale up or down as you need to.
Get Started

See What Basis Will Do for Your Team

Connected
Automated
Transparent

It's the platform your advertising operation has been waiting for.

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FAQ

Frequently Asked Questions

What is Basis?
Basis is an advertising technology platform that unifies campaign planning, media buying, optimization, reporting, billing, and financial reconciliation into a single operating system. It supports programmatic, search, social, CTV, audio, digital out-of-home, and site direct advertising across the open web and walled gardens. And it leverages agentic AI and advanced automation capabilities to streamline workflows and enhance profitability.
How is Basis different from a DSP?
A demand-side platform handles programmatic media buying. Basis includes a proprietary DSP but goes much further, connecting media activation with campaign planning, team collaboration, workflow automation, financial reconciliation, and AI-powered optimization across all digital channels. It's built to serve as the operational foundation for an entire advertising organization, not just the buying function.
What types of organizations use Basis?
Basis is used by mid-to-large advertising agencies and in-house marketing teams at major brands. It's designed for organizations managing complex, multi-channel advertising campaigns that need to connect media operations with financial systems at scale.
What is Compass?
Compass is Basis's AI-powered media planning tool. It translates campaign briefs into full omnichannel media strategies, draws on historical performance data to inform recommendations, and produces presentation-ready plans. Planners can review, adjust, and refine every recommendation before activation.
Does Basis integrate with other advertising tools?
Yes. Basis integrates with major walled garden platforms, data management platforms, identity solutions, brand safety vendors, and ERP systems for financial reconciliation. It's designed to work alongside existing tools in an organization's tech stack, not replace every one of them.
How does Basis reduce advertising errors?
Basis eliminates manual data movement between systems, standardizes data fields and naming conventions, enforces validation rules in real time, and automates campaign setup, pacing, and QA. Organizations using Basis have reported a 40% reduction in manual steps across their media operations.
What is autonomous advertising?
Autonomous advertising is the ability of AI systems to plan, execute, optimize, and report on campaigns with increasing independence, while operating inside governed, auditable systems. Basis provides the connected data foundation and operational infrastructure required for AI to make reliable decisions across the full campaign lifecycle.
What advertising channels does Basis support?
Basis supports programmatic display, video, connected TV (CTV), audio, native, and digital out-of-home (DOOH) through its proprietary DSP. It also supports search, social, and site direct campaigns through direct API integrations with major walled garden platforms. All channels are managed, reported on, and reconciled within a single platform.
How does Basis handle advertising billing and financial reconciliation?
Basis automates billing and financial reconciliation by pushing media contracts and actuals data directly into ERP systems. The platform normalizes financial data across the media supply chain, flags discrepancies in real time, and creates a closed-loop system from campaign planning through final payment. This eliminates the manual spreadsheet work that typically sits between media execution and finance.
Can Basis replace multiple advertising tools?
Basis is designed to consolidate core advertising operations into one platform, reducing the number of disconnected tools a team needs to manage. It can replace separate systems for campaign planning, media buying, reporting, and billing. For tools that serve specialized functions, Basis integrates directly rather than replacing them.
How does Basis use AI differently from other advertising platforms?
Most AI tools in advertising operate within a single channel and optimize toward that channel's inventory. Basis's AI capabilities—including Compass for media planning and SmartBid for optimization—work across the full media mix. Because Basis connects every channel, workflow, and data point in one system, its AI can make decisions based on a complete picture of campaign performance rather than a siloed view.
What kind of support and training does Basis provide?
Basis provides dedicated client support, onboarding, and ongoing training resources. This includes access to the AdTech Academy for team education, hands-on onboarding for new platform users, and direct support from client success teams. Organizations also have the option of augmenting their teams with Basis managed media services for expert execution capacity within the platform.
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