What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
Plan, activate, and measure digital out-of-home alongside all your other omnichannel campaigns—all from one platform.
Access, activate, and self-manage over
765,000 DOOH venues
across the US directly from the Basis platform.
Basis’ suite of features equips teams with the tools they need to make the most of their digital out-of-home spend.
Save time and increase operational efficiency with the only platform that allows advertisers to plan & activate DOOH alongside programmatic, direct, search, social, and CTV.
Learn More >Visualize DOOH performance alongside other digital channels via custom dashboards to gain holistic campaign insights that drive ROI more effectively.
Learn More >Streamline DOOH and omnichannel campaign collaboration with integrated messaging that keeps internal and external teams aligned in real time.
Learn More >Spend more time crafting strategic DOOH campaigns and less time reconciling and troubleshooting invoice issues with automated billing.
Learn More >Work faster and smarter with Basis’ SmartAI optimization tools, designed to drive higher ROAS for across all your DOOH campaigns.
Learn More >Increase efficiency and reduce frustration with centralized document storage that makes it easy for teams to find what they’re looking for.
Learn More >
Integrations with vendors like Place Exchange and Vistar Media give Basis users access to over 765,000 trusted DOOH venues across the US.
Activate programmatic and real-time DOOH ad buying directly through Basis—no screen hopping required.
Plan, execute, and measure direct and programmatic DOOH buys side-by-side, all within a single platform.
From location to contextual to venue type, Basis offers a variety of audience targeting strategies to ensure precision in every DOOH placement.
Basis equips agencies with white-label DOOH advertising solutions for delivering smarter, faster, and more impactful campaigns—empowering them to drive efficiency, protect margins, and strengthen client relationships.
Large screens that reach consumers
in mostly outdoor environments.
Examples: outdoor billboards, bus shelters, public transportation, etc.
Screens that reach consumers
in shopping destinations.
Examples: retailers, convenience stores, liquor stores, pharmacies, etc.
Screens that reach consumers in contextually relevant environments.
Examples: malls, gyms, office buildings, bars, restaurants, event venues, doctor’s offices, etc.
Access over 740,000 DOOH Venues across the US
What is DOOH advertising? Can it be targeted and measured? What benefits does it offer advertisers? Here, we break down everything marketers need to know.
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