AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?
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AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?
In this guide, see why advertising automation is essential to the future success and the long-term growth of the media buying marketplace.
We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.