AI for Advertising Automation | Basis
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AI Built for 
Omnichannel Advertising

Go from Brief to Activation Faster

Compass automatically allocates spend to the right channels and the right audiences across the open web and walled gardens—so your dollars go further.

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See Compass in Action
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AI for Media Planning and Activation

Go from brief to strategy to activation. Faster.

Strategies That Unite the Open Web & Walled Gardens

Planning and activating channels in isolation creates blind spots and can lead to bias toward owned inventory. Compass looks at budget, objectives, channels, and context together, building a coordinated strategy where every piece reinforces the others.

Transparent by Design, So You're In Control

AI shouldn't be a blackbox. With Compass, every recommendation comes with clear and thoughtful reasoning. So you can see exactly what’s driving each allocation, adjust the strategy as you see fit, and activate with confidence.

Start Smarter. Move Faster. Finish Stronger.

Compass is trained on Basis' proprietary IMPACT omnichannel campaign framework, a battle-tested planning methodology used across thousands of successful media campaigns. So your strategies are more successful from day one.

AI for Media Planning and Activation

Go from brief to strategy to activation. Faster.
compass logo orange

Strategies That Unite the Open Web 
& Walled Gardens

Planning and activating channels in isolation creates blind spots and can lead to bias toward owned inventory. Compass looks at budget, objectives, channels, and context together, building a coordinated strategy where every piece reinforces the others.
compass logo purple

Transparent by Design,
So You’re In Control

AI shouldn't be a blackbox. With Compass, every recommendation comes with clear and thoughtful reasoning. So you can see exactly what’s driving each allocation, adjust the strategy as you see fit, and activate with confidence.
compass logo blue

Start Smarter. Move Faster.
Finish Stronger

Compass is trained on Basis' proprietary IMPACT omnichannel campaign framework, a battle-tested planning methodology used across thousands of successful media campaigns. So your strategies are more successful from day one.
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AI for Campaign Optimization

SmartBid: For performance that adapts in real time.

Signals In,
Performance Out

SmartBid analyzes dozens of live performance signals to make continuous, goal-aligned adjustments throughout your campaigns, so you see stronger results.

Maximize Your
Media Budgets

Get real-time insights to balance bids and budgets across all channels, so you're always investing where performance is strongest—not where you predicted it would be last month.

Less Babysitting.
More Confidence.

SmartBid handles fine-tuning and pacing automatically, so your team can stop babysitting bids and start focusing on strategy.

Omnichannel AI 
for your entire media mix.

See how Compass brings strategy, activation and performance together—from the first brief to your final report .

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Media Plans in minutes, not hours

Create media plans 50% faster with Compass

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