Native Advertising Platform | Basis
Contact UsRequest a DemoSign In

Native Advertising from Basis

From in-feed display ads to branded content and video, Basis enables advertisers to activate native ad campaigns more easily and engage audiences more authentically.

Integrate Native Advertising into Your Multi-Channel Marketing Strategy

Basis’ native advertising solutions deliver relevance and performance at scale, blending seamlessly with premium publisher content while optimizing campaigns with real-time insights to maximize ROAS.

Native Ads Effectiveness

8.8x
higher click-through rate
18%
increase in purchase intent
3x
higher user retention

Unlock the Power of Native Advertising with Basis

From single in-feed placement to full-funnel strategies, Basis makes native advertising smarter and more effective.

illustration of a laptop
Hover over to pause

Access Exclusive Native Inventory

sharethrough logo
triplelift logo
taboola logo

Key Benefits of Basis’ Native Advertising Solutions

Seamless Content Integration

Blend into premium publisher environments with native ads that match the form and function of surrounding content.

Higher Engagement & CTR Performance

Native ads drive up to 2.5x higher click-through rates compared to standard display formats.

Mid-Funnel Influence & Brand Lift

Educate and influence your audience before they ever reach your site—ideal for brand consideration and interest generation.

Operational Efficiency

Upload and manage native creatives directly in the Basis platform, including bulk upload and cross-channel asset reuse.

Advanced Targeting & Contextual Alignment

Combine native with contextual, retargeting, or lookalike strategies for increased relevance and reach.

Premium Inventory & PMP Access

Access exclusive native placements via curated deals on Sharethrough, TripleLift, Taboola, Outbrain, and more.

Native Advertising Solutions Tailored for Agencies

Basis simplifies native advertising complexity so you can scale campaigns, deliver results, and prove value to your clients. From brand awareness to performance, Basis provides the tools and partnerships you need to make native ads a seamless part of your media mix.

illustration of a webpage
All-in-One Ad Platform
Unlock next-level efficiency with the only platform that unites native, programmatic, site-direct, search, social, CTV, and more.
Upload Ads with Ease
Bulk creative upload facilitates simple cross-campaign asset reuse.
Built-In PMP and Direct Deals
Direct access to premium native inventory and pre-negotiated PMP deals—all right at your fingertips.
White Label Reporting & Analytics
Deliver professional, branded reports that demonstrate campaign impact and strengthen client relationships
Enhanced Client Communication
Strengthen collaboration between agencies, clients, and internal teams via shared dashboards and the Basis Communication Portal.
Dedicated Strategic Support
Award-winning Raving Fan Service to help your team thrive—from onboarding to media consulting to activation services.

Explore More Resources on Native Advertising Strategies
Jul 23 2024
Blog
What is Native Advertising?

We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.

Read More
Mar 7 2024
Blog
The Ultimate Guide to Political Advertising in 2024

Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.

Read More
Jun 6 2023
Blog
15 Best Practices for Higher CTA Conversions

For your prospects, the CTA is the first thing they read and last thing they remember about your ad copy. Here are 15 tips for better CTAs.

Read More
Oct 2 2021
Guides
The Native Advertising Guide

Designed to disrupt the display ecosystem, native advertising reimagines consumer connection in more meaningful ways. Learn more in this guide.

Read More
Jul 23 2021
Blog
What's the Difference Between Native Advertising and Sponsored Content?

What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, ...

Read More
Jul 7 2021
Blog
3 Questions about Native Advertising (with Jonathan Kim)

There's no stopping the growth of native ads! Check out these three key native advertising insights from Jonathan Kim.

Read More
Jul 6 2021
Case Studies
NRG Energy Exceeds Cost Per Lead Benchmarks by 40% with Basis

When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis Technologies.

Read More
Jun 24 2021
Blog
5 Examples of Compelling Native Advertising (And Why They Work)

We explore five of our favorite examples of native advertising from the last year and dissect exactly why they are so effective.

Read More
Jun 1 2021
Webinar
Native Advertising: Rising Above the Banner Noise

In 2021, nearly two-thirds of all digital display ad spend will be native advertising. How can marketers maximize the effectiveness of their native campaigns, differentiate their brands, and rise above the cacophony of banner noise?

Read More
Apr 3 2021
Case Studies
PAX Uses Basis DSP to Lower Cost Per Acquisition and Engage New Audiences

Cannabis vaporizer brand PAX teamed up with Basis Technologies to drive improvement across multiple performance-related goals. Learn how here.

Read More

Frequently Asked Questions About Native Advertising Solutions

What is native advertising?
Native advertising is a digital ad format that matches the look, feel, and function of the content around it—integrating seamlessly within editorial content, recommendation widgets, social feeds, and other content environments. Native ads are meant to be non-disruptive and more relevant, leading to higher engagement and a better user experience.
What creative assets do I need to run native ads?
All you need is a headline, body copy, image, brand logo, and a URL. With those simple elements, you can generate multiple native ad variations across platforms using Basis—and even repurpose social or display creative to reduce production time.
What campaign goals is native advertising best for?
Native is a high-performing tactic for mid-funnel goals like driving site traffic, influencing consideration, and increasing brand awareness. That said, many advertisers also see strong performance on lower-funnel KPIs like cost-per-acquisition (CPA) when native is paired with retargeting or contextual targeting.
How does native advertising compare to display advertising?
Native ads typically outperform standard display formats in engagement and CTR. In fact, native display ads can deliver 2.5x higher CTR on average. They also offer a more organic experience, making them less susceptible to banner blindness and more likely to be seen and remembered.
Can I run native ads alongside other channels in Basis?
Yes! Basis is a true omnichannel platform, allowing you to activate and manage native ads alongside display, video, search, CTV, and more, all from a single platform. You can also reuse creative assets, view unified reporting, and optimize across channels for stronger performance.
What targeting capabilities are available for native?
With Basis, you can pair native with advanced targeting strategies including contextual targeting, site lists, behavioral segments, lookalike audiences, and retargeting. Native also performs well in PMP environments where inventory is curated for high viewability, CTR, or industry relevance.
Who are Basis’ native inventory partners?
Basis partners with leading native exchanges and publishers, including TripleLift, Sharethrough, Taboola, Outbrain, Nativo, and more. This gives you access to brand-safe, high-performing native inventory across a wide range of content verticals.
Why should native advertising be part of our media mix?
Native is uniquely positioned to reach audiences in moments of high attention and intent. It allows your brand to deliver value through relevance—not interruption—helping to build trust, improve brand perception, and drive engagement. When layered into a broader strategy, native enhances the performance of all your media channels.
What kind of business results can native advertising drive?
Native consistently delivers strong performance across brand and direct-response metrics, driving higher brand lift, increasing purchase intent, and extending time spent with your message, all while blending into premium content environments that reflect positively on your brand.
How does Basis make native advertising more efficient?
With Basis, native is fully integrated into our omnichannel platform, not siloed from the rest. You can plan, activate, and optimize native campaigns alongside all your other channels. Creative reuse, bulk uploading, real-time reporting, AI optimizations, and access to curated PMP deals all help reduce operational waste and increase speed to market.
How does native help our brand stand out in a crowded market?
Today’s audiences are overwhelmed and increasingly resistant to traditional ad formats. Native helps your brand break through by showing up within the content they trust, on the platforms they prefer, and in a format that feels more like information than interruption. It’s a high-value way to connect with consumers on their terms.
Can native advertising support enterprise-scale campaigns?
Yes! Basis supports native advertising at scale across thousands of publisher partners and major native exchanges. Our platform’s centralized workflow, cross-channel activation, and premium inventory access make it easy to execute complex, multi-market strategies with control and clarity.

Ready for Native Advertising results that stand out?

Discover how Basis can power you next native advertising success story.
Connect With Us
crossarrow-left-circlearrow-right-circle