Basis Technologies commissioned Forrester Consulting to do a study on the impact Basis has on customers who in-house with us. Learn more.
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The team was always there to help with industry, segment, or marketing knowledge. They are always a part of my toolkit for clients who are looking to take their marketing to the next level with data-driven decisions."
— Molly Magnifico | Integrated Marketing Consultant | Freelance
They are an extension of our team. They improve how we work each and every day. We rely upon them immensely. They’ve got really smart people, very strategic, and very sound from an execution standpoint."
— Shaun Farrar | Sr. Director of Global Media | Monster
Blend best-in-class technology with human expertise to bring digital media buying in-house on your terms. Basis Technologies provides tailored, full-service campaign management and strategic support.
Onboarding is often neglected during new business partnerships—not at Basis Technologies. We know
those first interactions set the tone for the entire relationship, which is why we only deliver excellence.
Partner with our change management experts to evaluate current processes, define areas of opportunity, and develop strategies to mitigate risks as your program expands. Basis Technologies follows these four steps to create a comprehensive project map with timelines, accountabilities, objectives, scope, timing, and stakeholders.
Identify groups or individuals impacted by the change and define success.
Classify potential barriers to over-arching goals of the change initiative (i.e., resource limitations, timeline pressures, etc.).
Develop a detailed communication plan to address the needs of stakeholders, sponsors, owners, and other constituents.
Determine potential capability gaps that may result from the changes.
Basis Technologies commissioned Forrester Consulting to do a study on the impact Basis has on customers who in-house with us. Learn more.
Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.
Centro's EVP of Media Services and Operations shares how advertisers can approach in-housing, as well as how to best prepare beforehand.