To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.
Basis makes document storage intuitive and easy. Context such as campaign, parties, date shared, sender, and more, are automatically added to each upload.
Document Storage allows new users to catch up on campaign history, reporting, creative, trafficking sheets, and vendor IOs in one place, with ease.
Avoid digging through remote folders in a shared drive or interrupting team members on vacation—teammates can access all the documents they need, at any time.
To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition