Programmatic Advertising

Name: Programmatic Advertising
Brand: Basis Technologies

Cut through the noise with programmatic advertising by Basis Technologies.

What is Programmatic Advertising?

Programmatic advertising is an automated form of advertising where ad placements are bought and sold by computers. Before programmatic advertising came along, ads were bought and sold via RFPs, manual ad placements, and bid negotiations. This form of advertising empowers ad buyers to automate more routine tasks and focus their efforts on strategy, analyses, and pivoting faster amid industry shifts.

How Programmatic Advertising Works

1.

A person clicks on a website.

Note: a similar process applies to CTV, Audio, and Native Channels.

2.

The website owner puts the ad impression up for auction via SSP.*

*Supply-Side Platform

3.

The advertisers offer bids for the impression through Basis DSP.*

*Demand-Side Platform

4.

The highest bidder wins the ad impression through the SSP.

5.

The ad is served on
the website to the user.

6.

The user clicks on the
ad and converts!

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Benefits of Programmatic Advertising

Programmatic advertising solves many things from media, team, and business perspectives. Incorporating a programmatic advertising strategy can help a business gain a wider audience reach, more growth, and increased returns on budget. See how you can solve with programmatic, below:

More Control

Manage all digital media campaigns across mobile, video, display, audio, connected TV and native via Basis—a unified platform built to improve productivity, increase team collaboration and campaign performance.

Increased Transparency

Obtain clear insights to your media buying and ad spend. Basis’ performance-based bidding allows you to leverage different bidding models to monitor campaign key performance indicators (KPIs) and spend effectively.

Unique Targeting Capabilities

Reach your ideal customer with sophisticated targeting. Basis’ robust inventory directory is the largest curated directory in the industry and spans across all channels and devices.

Data-Driven Optimizations

Choose between algorithmic or machine learning optimization tools to make smart decisions within Basis’ artificial intelligence engine.