Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the readiness scale!
Cut through the noise with programmatic advertising by Basis Technologies.
1.
A person clicks on a website.
Note: a similar process applies to CTV, Audio, and Native Channels.
2.
The website owner puts the ad impression up for auction via SSP.*
*Supply-Side Platform
4.
The highest bidder wins the ad impression through the SSP.
5.
The ad is served on
the website to the user.
6.
The user clicks on the
ad and converts!
Programmatic advertising solves many things from media, team, and business perspectives. Incorporating a programmatic advertising strategy can help a business gain a wider audience reach, more growth, and increased returns on budget. See how you can solve with programmatic, below:
Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the readiness scale!
Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.
We dive into seven programmatic trends to watch for and explore how advertisers can capitalize on those trends to power growth.