Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the readiness scale!
A person clicks on a website.
Note: a similar process applies to CTV, Audio, and Native Channels.
The website owner puts the ad impression up for auction via SSP.*
The highest bidder wins the ad impression through the SSP.
The ad is served on
the website to the user.
The user clicks on the
ad and converts!
Programmatic advertising solves many things from media, team, and business perspectives. Incorporating a programmatic advertising strategy can help a business gain a wider audience reach, more growth, and increased returns on budget. See how you can solve with programmatic, below:
Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.