How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
There are plenty of reasons marketers may be looking to in-house their programmatic media buying—increased transparency into media placement, better control over data, more efficient execution, improvement in workflow management, and consolidated analytics, to name just a few. But how do you know if the move makes sense for your organization, and how do you know when the time is right to initiate the process?
Well, we’re here to help! Download this handy quiz, answer 15 simple questions, tally up your score, and see where you fall on the readiness scale!
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