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Marketing & Digital Advertising Blog

A fusion of Basis Technologies' stories, best practices, and ad tech industry happenings.

Everything You Need to Know About Collecting and Storing First-Party Data for Cookieless Targeting and Attribution

In a cookieless world, first-party data is key. Here's everything that goes into a strategy that's both effective and privacy-compliant.

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Blog Posts

Innovations in Search and Social [February 2024]

Our experts weigh in on Meta's AI ad features, Pinterest's partnership with Google, and more in this month’s search and social news.

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How B2B Marketers Can Adapt to Industry Changes

As B2B buyers evolve, so does their buying process. Learn how B2B marketers can evaluate and refresh their strategies to meet changing needs.

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Digital Audio Advertising in 2024

What's the state of digital audio advertising in 2024? Learn the latest stats on the channel and how marketers can harness its power this year.

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Advertising’s Biggest Day: A Look Back at Super Bowl LVIII

Advertisers spent $7 million on a 30 second Super Bowl spot in 2024. What makes the game so valuable to brands, and which ads were most memorable this year?

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How Advertisers are Adapting (or Not Adapting) to Signal Loss

Explore privacy-friendly solutions many marketers say they're implementing now, and learn about challenges awaiting those who aren't.

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Convergent TV Advertising in 2024

Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024.

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Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?

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New Year’s Resolutions For Marketers and Advertisers in 2024

Our media experts give advice to marketing and ad pros: what to stop doing, what to start doing, and how to make innovative change this year.

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Cookieless Advertising for B2B Marketers

B2B marketing expert Natalie Lowe shares how B2B advertisers can adapt to signal loss and the cookieless future.

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