Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertising’s connected TV (CTV) evolution was in full ...
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertising’s connected TV (CTV) evolution was in full ...
With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands/clients?
Here's how industry leaders can ensure their teams' forays into new AI-driven advertising tools are safeguarded against risk.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
A high-level overview of how the new Trump Administration is expect to impact the digital advertising industry.
Explore what's going on with consumer attention spans and how advertisers can capture attention in today's saturated digital environment.
Several Basis experts share how brands can make their customers fall in love with them—on Valentine's Day, and all year long.
It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Discover how the rise of short-form video is reshaping the way audiences consume information—and how advertisers are evolving to stay connected.