The emergence of digital audio as a mainstay in media plans is a top digital advertising trend to watch. Learn why here.
Technology
Services
Resources
Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
The emergence of digital audio as a mainstay in media plans is a top digital advertising trend to watch. Learn why here.
With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands and prompt change?
Learn how savvy marketing teams are evolving their digital TV strategies for a consumer base that is video-first and device-agnostic.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
Learn about the recent uptick in social media regulations and how it could impact social media advertising in the years ahead.
As the advertising industry moves towards a more privacy-first model, media agencies must coach their clients to set them up for success.
To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.
To make the most of AI for driving revenue, media agencies must understand AI-powered opportunities for campaign planning and optimization.
Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.
Learn how advertising teams can harness the full potential of connected TV in a way that protects against ad fraud and brand safety risks.