Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
How the 2026 midterms' $10.8 billion in political ad spending will affect CPMs, inventory, and brand safety for nonpolitical advertisers.
The rise of AI search is resulting in three key shifts that marketers must understand to invest effectively in paid search.
Explore five of the clearest opportunities for digital advertisers to drive impact with AI today, from media strategy to measurement.
YouTube has evolved from a simple video sharing platform into the most powerful digital advertising channel for political campaigns. With ...
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to help!
Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.
Advertising is emerging in AI environments. Learn key platforms, challenges, and how marketers can prepare now.
Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.
Basis experts share examples of how they're leveraging AI, from understanding audience sentiment to determining radius targeting.
