If navigating cannabis marketing regulations feels like reefer madness, marketers can minimize overwhelm with a four-tiered approach: Federal, state, platform-specific, and privacy-compliant.
A fusion of Basis Technologies' stories, best practices, and ad tech industry happenings.
Need some help with your PPC strategy? Don’t worry: here's a free, easy framework and checklist to ensure your campaigns are effective.
With the end of third-party cookies on the horizon, here’s a look at how groups are working toward innovative identity solutions.
Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.
TikTok’s Google integration, Meta and Amazon’s AI capabilities, and more feature in this month’s list of search and social news.
Lawsuits against Google and Amazon show that digital advertising can no longer live in the shadows, but must instead shine in the spotlight.
Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
See how digital advertisers can effectively reach and connect with sports fans.
Learn how an August 2022 interpretive ruling from the CFPB impacts digital advertisers, and how marketers can ensure they comply.