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Marketing & Digital Advertising Blog

A fusion of Basis Technologies' stories, best practices, and ad tech industry happenings.

Scout: The Magic of Tech, Lessons on Engaging with Diverse Creators, and More

Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.

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Blog Posts

Scout: The Magic of Tech, Lessons on Engaging with Diverse Creators, and More

Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.

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Innovations in Search and Social [May 2023]

Google’s new SGE, Twitter’s new CEO, TikTok’s new tools, and more feature in this month's list of search and social news.

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6 Marketing Challenges in the Travel Industry Today

From keeping up with new technologies to adapting to shifts in consumer behaviors, we outline six marketing challenges in the travel industry today.

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Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet

How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.

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Who the Digital Advertising Channels Would Be at a Holiday Cookout

What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.

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Scout: TV Upfronts Drama, the Latest in Podcast Revenue Growth, and More

News from Comcast, takeaways from the podcast upfront, and more feature in this week's roundup of top digital marketing content.

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3 Things Weezer Can Teach Us About Effective Media Strategy

What can we learn from rock band Weezer about successful media planning and performance? Ooh wee ooh, it looks just like media strategy!

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The Weird, Wonderful World of Geotargeting and Location Targeting

Learn how geo-based targeting strategies like location targeting, localized marketing, and geotargeting help advertisers reach audiences.

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3 Things Advertisers Need to Know About TikTok

How can marketers harness the power of TikTok in their campaigns? Here, we break down 3 things to know about advertising on the platform.

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