Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.
Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.
Learn how advertising teams can harness the full potential of connected TV in a way that protects against ad fraud and brand safety risks.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024.
Today's marketing buzzwords tell a meaningful story about the advertising landscape and advertisers' top needs and anxieties.
Discover key statistics about Gen Alpha to enhance your digital advertising strategy. Learn about their online behavior and preferences to effectively engage this emerging demographic.
To make the most of AI for driving revenue, media agencies must understand AI-powered opportunities for campaign planning and optimization.
It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.
We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.