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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

The Power of Sound: Digital Audio Advertising by the Numbers

The emergence of digital audio as a mainstay in media plans is a top digital advertising trend to watch. Learn why here.

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Blog Posts

What Can Advertisers Do About Misinformation and Hate Speech on Social Media?

With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands and prompt change?

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What Advertising Leaders Need to Know About the Future of TV and Digital Video

Learn how savvy marketing teams are evolving their digital TV strategies for a consumer base that is video-first and device-agnostic.

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Innovations in Search and Social Advertising

Our media experts provide context and analyses on the latest search and social news in this monthly roundup.

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How New Regulations Are Reshaping Social Media Advertising

Learn about the recent uptick in social media regulations and how it could impact social media advertising in the years ahead.

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How Media Agencies Can Help Their Clients Get Ahead of Signal Loss

As the advertising industry moves towards a more privacy-first model, media agencies must coach their clients to set them up for success.

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How Marketing Organizations are Investing in AI

To make informed investment decisions about AI, leaders must understand its risks as well as how their peers are approaching paid AI tools.

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How Media Agencies are Using AI to Drive Revenue

To make the most of AI for driving revenue, media agencies must understand AI-powered opportunities for campaign planning and optimization.

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Everything You Need to Know About Programmatic In-Housing

Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.

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How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV

Learn how advertising teams can harness the full potential of connected TV in a way that protects against ad fraud and brand safety risks.

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