Basis experts share examples of how they're leveraging AI, from understanding audience sentiment to determining radius targeting.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Basis experts share examples of how they're leveraging AI, from understanding audience sentiment to determining radius targeting.
Introduction: Strategies, Channels, and Insights for the 2026 US Midterm Elections Political advertising has never been a simple undertaking. It ...
Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare.
Explore key use cases for AI in media strategy as well as recommendations for successful implementation of the technology.
To prepare for an agentic AI-powered future, marketers must understand how the technology is poised to change the industry.
Zero-click search is accelerating. Learn how advertisers should rethink attribution, search performance, and cross-channel strategy.
For advertisers building video strategies this year, understanding the nuances of the quickly-changing streaming TV landscape is critical.
Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
Explore why ad curation is gaining traction in 2026 as marketers demand control, efficiency, and brand-safe environments.
To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.