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Dec 4 2024

Expert Roundtable: The Trends That Will Shape Advertising in 2025

Four advertising veterans share their insights and predictions on the trends set to shape the industry in 2025.
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Search Resources

Innovations in Search and Social Advertising

Our media experts provide context and analyses on the latest search and social news in this monthly roundup.

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Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?

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TikTok by the Numbers: Stats and Facts for Digital Advertisers

Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.

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Trends and Strategies for Successful Holiday Marketing Campaigns in 2024

Make the most of the 2024 holiday advertising opportunity with these trends, forecasts, and expert insights.

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AI and the Future of Search Engine Marketing

Explore how AI may shape the future of search engine marketing, and what advertising leaders can do now to prepare for those changes.

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The Ultimate Guide to Political Advertising in 2024

Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.

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Innovations in Search and Social Advertising: December 2023/January 2024

Google’s cookie phaseout, TikTok measurement updates, Meta’s election plans and more lead this month’s search and social news of note.

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Innovations in Search and Social [November 2023]

Meta's ad-free tier, Google's AI image tools, Amazon's lead gen ads and more feature in this month’s list of search and social news.

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5 Simple Steps to Develop an Effective PPC Campaign Strategy

Need some help with your PPC strategy? Don’t worry: here's a free, easy framework and checklist to ensure your campaigns are effective.

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