There’s no better way to say it: CES was absolutely amazing! From the ONE show to custom tours with Shelly ...
Happy December, everyone! As we look to close out the year, we figured we would give you one extra gift ...
Since my last post at the beginning of 2013, a lot has changed in the Paid Search world. That change is due primarily to Google’s Enhanced Campaigns. This new approach to device targeting is revolutionizing paid search. Seriously, this is the largest major change in search since the Microsoft – Yahoo! Alliance. There are pros and cons with this change, Bing sees it as advantageous while the industry in general runs the gamut from negative to positive, depending on your outlook.
Yes, “mobile” is no longer a thing of the future. It is here and it is prominent, but still struggles to get its share of the advertising dollars. According to an AdAge White Paper, consumers’ media consumption time on mobile is up to 10 percent, while marketers’ share of advertising budgets is only 1 percent – this is a large gap. On top of that, mobile usage is only picking up steam.
