Resource Center


An image of repeating shopping carts arranged in a series. The shopping carts on the left are partially obscured by vertical lines, gradually transitioning into focus from left to right.
Jan 24 2024

Cookieless Advertising for CPG Marketers

CPG marketing expert Vanessa Allen shares how CPG advertisers can adapt to signal loss and the cookieless future.
Read More
1 2 3 12

CPG Resources

2024 Trends for CPG Marketers

CPG marketers face falling consumer sentiments and high market saturation. Read on for key trends marketers can use to succeed in 2024.

Read More
Creating Personalized Customer Experiences with Advertising Automation

Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.

Read More
2023 Trends for CPG Marketers

The topic of the day for CPG brands is retail media networks. Here are three things to consider as you enter these new spaces.

Read More
3 Things Consumer Packaged Goods Advertisers Should Know

The current landscape for CPG advertising is complicated. Here are the latest trends marketers should know.

Read More
Three Strategies for Food and Beverage Marketers to Try in 2021

The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates ...

Read More
A Cohesive Digital Strategy Leads to an Impressive ROAS

A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy—enter Basis Technologies.

Read More
The Art of the Subscription Box

This episode features PupJoy CEO Dustin McAdams,who shares what he's learned in his pursuit of offering the best customer care in the subscription services space.

Read More
Industries in Flux: State of CPG

Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. In our Industries in Flux ...

Read More
RTB Zeitgeist: Getting to grips with programmatic

Republished from the SiteScout blog. 2015 is the year marketers will realize that programmatic isn’t a fad. It will all ...

Read More