Video Advertising Channel Programmatic Platform – DSP | Basis

Programmatic
Video Advertising

Basis streamlines programmatic video buying so you can run impactful, cross-channel video campaigns that meet audiences wherever they’re most engaged.

Engage Audiences Everywhere Through Video Advertising

Run video across all your digital channels to build unified customer journeys, extend reach, and drive measurable results. From OTT and social feeds to mobile apps and web placements, Basis lets you harness the power of video advertising to reach audiences wherever they're watching.

Take Your Omnichannel Strategy Further with Video Advertising

Basis delivers advanced video capabilities in a comprehensive and automated platform—so teams can work more efficiently and deliver stronger results.

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Omnichannel Video Activation

Plan and execute video across CTV/OTT, programmatic, search, social, direct, and more—managing every channel together in a single platform.

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AI-Powered Optimizations

Boost video campaign performance with AI-optimized bidding, budget allocation, and targeting to maximize ROI and reduce manual work.

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Streamlined Integrations

Access 170+ API integrations to improve video delivery, safety, viewability, measurement, and billing across the campaign lifecycle.

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Centralized Video Communication

Keep teams and partners aligned by managing all your video campaign discussions, updates, and assets through our Communication Portal.

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Actionable Video Reporting

Access real-time, customizable dashboards & performance insights to optimize and measure cross-channel video campaigns with confidence.

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Video Advertising Consulting Services

Unify by Basis combines our dynamic video advertising platform with personalized media buying services for unparalleled results.

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Discover how Basis’ all-channel platform capabilities can take your video strategy further.

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4 hours, 24 minutes

The total time US adults will spend watching digital video every day in 2026

Drive Impact with Video Advertising: Key Benefits for Marketers

Reach Audiences Across Diverse Video Environments

Access high-quality, brand-safe video placements across open marketplace inventory, curated PMP deals, and programmatic guaranteed placements.

Extend TV Reach with Digital Video

Maximize your creative investments by adapting traditional TV spots for high-impact digital video formats across multiple channels.

Deliver Video Across Every Screen

Run display video, OTT/CTV, social video, and DOOH video from one place with Basis, streamlining processes while facilitating unified brand messaging.

Target the Right Viewers at Scale

Use first- and third-party data—plus demographic, behavioral, and contextual targeting—to reach the right viewers at the right moment without sacrificing scale.

Turn Engagement into Action

With Basis, you can deliver clickable, shoppable, or interactive video ads to generate measurable visibility, engagement, conversions, and sales.

Get Measurable Results

Advanced metrics like completion rate, view-through rate, brand lift, and footfall attribution make it easy to tie creative performance to outcomes.

Digital Advertising Now

$275B

Projected video ad spending in 2026

— eMarketer

Select Basis Digital Video Partners

Connected TV / Streaming Video

A&E logoCNN logoSling logoDirectTV logoXUMO logoSpotX logoVevo logoDish logoRoku logoHulu logoCrackle logoTelaria logoCBS logoNBC logoPluto TV logoFreewheel logoFubo logoTubi logo

Social Networks

Facebook logoLinkedIn logoTikTok logoInstagram logoSnapchat logo

Digital Out-Of-Home

Place Exchange logo
Vistar Media logo

Maximize Agency Performance Through Unified Video Advertising

Basis helps agencies simplify video workflows, connect their entire tech stack, and prove cross-channel impact to drive stronger ROI for every client.

a TV, a laptop and a phone with a video icon on the screens
Unified Video Management
Reduce tech sprawl and cut costs by managing CTV, OTT, social, DOOH, and display video within one platform.
White-Label Video Insights
Deliver professional, tailored reports that make your video results easy to understand and performance hard to overlook.
Video Strategy On-Demand
Access dedicated experts who can guide targeting, creative, and optimization—so you can deliver client results faster.
Buying Models Built for Your Clients
Consolidate your programmatic and direct buying to match client priorities and maximize ROI.
All Data, All in One Place
Access video campaign results alongside all your other tactics to uncover cross-channel insights, prove attribution, and win client confidence.

Explore Related Video Advertising Resources

Answers to Your Top Video Advertising Questions

What is programmatic video advertising?
Programmatic video advertising uses data-driven, real-time bidding technology to buy and place video ads across multiple channels. With Basis, advertisers can run OTT/CTV, social, DOOH, and display video campaigns programmatically through a single platform, combining open marketplace buying for scale and cost efficiency with private marketplace and programmatic guaranteed deals for curated, premium inventory.
What makes video advertising with Basis different?
Basis centralizes video ad campaign management, video ad targeting solutions, video ad creative optimization, and reporting in a single unified platform. Advertisers can run every type of digital video campaign alongside other channels, apply AI-powered video ad bidding strategies, access premium inventory, and use robust brand safety and fraud prevention tools without switching between systems.
What targeting options are available for video campaigns in Basis?
Basis offers advanced video ad targeting solutions, including demographic, behavioral, contextual, geographic, and device-level targeting. Advertisers can activate both first- and third-party data, apply video ad retargeting strategies across channels, and use content category targeting to align ads with relevant environments.
How can advertisers measure video ad performance?
Key video KPIs include: video completion rate (VCR), cost per completed view (CPCV), click-through rate (CTR), impression, and frequency. Basis’ real-time video ad performance analytics dashboards give full visibility into campaign results, enabling nimble optimization decisions.
What are video ad viewability metrics?
Video ad viewability metrics determine whether an ad had the opportunity to be seen—not just whether or not it was served. Following IAB standards, a video impression is considered viewable when at least 50% of the ad’s pixels are visible for two continuous seconds. Key viewability-focused KPIs include: viewable impression rate, fully on-screen rate, and viewable completion rate.
What creative formats work best for video advertising?
Most video campaigns use :15- or :30-second ads, though Basis supports longer and shorter formats for specific objectives. Best practices include clear calls-to-action, front-loading important messages, and testing variations to improve video ad creative optimization.
How does Basis help prevent video ad fraud?
Basis integrates with leading brand safety and verification partners—including DoubleVerify, IAS, and Comscore—to block invalid traffic and non-human impressions. This ensures your placements meet video ad viewability metrics standards and are protected by advanced video ad fraud prevention measures.
How does Basis handle shoppable or interactive video ads?
Basis supports shoppable video ads and other interactive formats, allowing advertisers to add clickable elements, product showcases, or purchase links directly within video content to drive measurable conversions.
What’s the difference between in-stream and out-stream video ads?
In-stream video ads run within video content (such as pre-roll or mid-roll), while out-stream video ads appear within non-video environments like news articles or social feeds. Basis supports both for greater flexibility and reach.
How does video fit into an omnichannel marketing strategy?
As consumers spend more and more time watching video across a variety of devices, including video in a holistic, omnichannel campaign is a must. With Basis, video campaigns can run alongside display, search, social, audio, and more in a single platform. This enables consistent messaging, unified measurement, and cross-channel attribution supported by video ad performance analytics.

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