Connected TV Advertising: Your Guide to This Must-See Opportunity

Over the past several years, connected TV adoption and usage has skyrocketed, as people increasingly turn to CTV as their viewing device of choice. How can advertisers embrace this growth and ensure they’re effectively connecting with consumers where and when they’re watching video?

In this guide, we analyze the latest data, trends, and research to help advertisers uncover everything they need to know about CTV advertising.

In it, you will learn:

• How to make the most of the connected TV advertising opportunity
• Connected TV advertising best practices and strategies
• Key CTV KPIs and how to optimize towards them
• How Basis can help

Ready to make the most of your CTV ad spend? Download your copy of the guide today!