Podcast Archives - Basis Technologies
Resource Center

AdTech
UNFILTERED

Martech & Advertising Podcast

How the Kansas City Chiefs Market a Modern Sports Dynasty

Lara Krug, CMO of the Kansas City Chiefs, joins Adtech Unfiltered to break down how the NFL team tackles marketing amid rapid innovation.

Read More
image of Noor Naseer

Podcast Episodes

How the Kansas City Chiefs Market a Modern Sports Dynasty

Lara Krug, CMO of the Kansas City Chiefs, joins Adtech Unfiltered to break down how the NFL team tackles marketing amid rapid innovation.

Read More
Fixing Measurement

Hear why last-touch attribution is outdated, how value exchange must drive data use, and why nerds run the show when it comes to measurement.

Read More
Adtech's Hidden Bottleneck

Matt Barash explores ad inefficiencies and why rethinking workflow is key to saving time, resources, and driving success.

Read More
Making Ads Less Hateable

In this episode, Terry Taouss, President of the Acceptable Ads Committee, explores how user experience drives ad standardization.

Read More
Smarter Screens, Smarter Ads: Inside the Future of TV

Tony Marlow, CMO of LG Ad Solutions, joins host Noor Naseer to unpack the TV trends marketers can't ignore in the CTV-first era.

Read More
The Future of MMM

Greg Dolan joins host Noor Naseer to discuss how marketing mix modeling (MMM) is evolving to meet the marketing challenges of today.

Read More
Bringing Strategy Back to Adtech

In a time when there’s a tech solution for nearly everything, learn why it’s critical to build a strategic foundation before adding new tools.

Read More
Rethinking Work in Adtech

Author, podcaster, and ad industry visionary Rishad Tobaccowala shares how leaders should be rethinking work in today’s adtech landscape.

Read More
Understand Adtech Like a Pro

U of Digital Founder Shiv Gupta explores how education can help advertisers adapt to rapid industry evolutions.

Read More
1 2 3 6

Subscribe Now

Listen on Apple PodcastsListen on Google PodcastsListen on Spotify

About

The digital media world is littered with buzzwords, acronyms, and people hoping their understanding of industry concepts are the same as everyone else’s. AdTech Unfiltered is a podcast that dissects and discusses key concepts and ideas in the ad tech, digital advertising and marketing worlds.

Noor Naseer

Noor Naseer smiling

Tune in, as Basis Technologies' senior director media innovations + technology, Noor Naseer, speaks with industry experts to gain insight into the topics, tactics and technologies that are shaping the future of our digital-first industry. If you would like to be featured on the podcast or have a topic you would love to hear about—contact Noor Naseer via LinkedIn.

chevron-down