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Martech & Advertising Podcast

How AI Is Transforming Creative Effectiveness

Ian Forrester, founder of creative effectiveness platform DAIVID, joins the podcast to discuss why traditional creative testing is too slow and costly for today’s high-volume ad world.

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Podcast Episodes

How AI Is Transforming Creative Effectiveness

Ian Forrester, founder of creative effectiveness platform DAIVID, joins the podcast to discuss why traditional creative testing is too slow and costly for today’s high-volume ad world.

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Simplifying the Programmatic Supply Chain

This conversation with Greg Sherrill offers perspective for anyone looking to simplify their programmatic stack and deliver better outcomes.

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Recalibrating Identity

Ali Mack, VP of AdTech at Experian, joins the podcast to explore how marketers can stay adaptive in a fragmented identity ecosystem.

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Where Music, Culture and Advertising Meet

Rob Christensen, Global EVP at Vevo, joins the podcast to explore the often-overlooked power of music videos in today’s advertising ecosystem.

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Becoming an AdTech God

Ari Paparo, founder of Marketecture Media, joins host Noor Naseer to discuss his new book and the impact of storytelling in adtech.

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How the Kansas City Chiefs Market a Modern Sports Dynasty

Lara Krug, CMO of the Kansas City Chiefs, joins Adtech Unfiltered to break down how the NFL team tackles marketing amid rapid innovation.

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Fixing Measurement

Hear why last-touch attribution is outdated, how value exchange must drive data use, and why nerds run the show when it comes to measurement.

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Adtech's Hidden Bottleneck

Matt Barash explores ad inefficiencies and why rethinking workflow is key to saving time, resources, and driving success.

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Making Ads Less Hateable

In this episode, Terry Taouss, President of the Acceptable Ads Committee, explores how user experience drives ad standardization.

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About

The digital media world is littered with buzzwords, acronyms, and people hoping their understanding of industry concepts are the same as everyone else’s. AdTech Unfiltered is a podcast that dissects and discusses key concepts and ideas in the ad tech, digital advertising and marketing worlds.

Noor Naseer

Noor Naseer smiling

Tune in, as Basis Technologies' senior director media innovations + technology, Noor Naseer, speaks with industry experts to gain insight into the topics, tactics and technologies that are shaping the future of our digital-first industry. If you would like to be featured on the podcast or have a topic you would love to hear about—contact Noor Naseer via LinkedIn.

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