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Martech & Advertising Podcast

Brand Safety Isn't Enough

Sara Maskivish breaks down why the industry is moving beyond traditional brand safety and toward brand suitability.

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Podcast Episodes

Brand Safety Isn't Enough

Sara Maskivish breaks down why the industry is moving beyond traditional brand safety and toward brand suitability.

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Inside e.l.f.'s Approach to Culture & Community

Laurie Lam joins AdTech Unfiltered to unpack what it takes to build one of the world's most culturally relevant brands.

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How to Grow an Iconic Brand

Ashley Travis, Head of Growth Marketing at Pizza Hut, joins the podcast to share the strategies shaping the iconic brand's future.

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Understanding the Next Era of Media

Axios media correspondent and CNN media analyst Sara Fischer joins Noor Naseer to unpack how AI, consolidation, creator-led businesses, and shifting consumer behavior are reshaping media.

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The New Rules of Acquisition

Frank-Lamont Wade joins the podcast to discuss what it takes to run a high-performing, accountable performance marketing operation.

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How Savvy Marketers Evaluate Adtech

In this episode, former Discover media and audience strategy leader Clare Liston joins host Noor Naseer to break down how top marketers actually evaluate adtech and martech partners.

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Winning the Modern Agency Pitch

In this episode of Adtech Unfiltered, Malorie Benjamin joins host Noor Naseer to unpack how the agency pitch process is evolving.

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The Attribution Reset

Yousef Kattan joins Adtech Unfiltered for a candid conversation about the state of measurement and attribution.

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How Agencies Deliver Innovation

Savannah Westbrock unpacks how agencies can spot real opportunities for change and build innovation that truly helps clients.

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About

The digital media world is littered with buzzwords, acronyms, and people hoping their understanding of industry concepts are the same as everyone else’s. AdTech Unfiltered is a podcast that dissects and discusses key concepts and ideas in the ad tech, digital advertising and marketing worlds.

Noor Naseer

Noor Naseer smiling

Tune in, as Basis Technologies' senior director media innovations + technology, Noor Naseer, speaks with industry experts to gain insight into the topics, tactics and technologies that are shaping the future of our digital-first industry. If you would like to be featured on the podcast or have a topic you would love to hear about—contact Noor Naseer via LinkedIn.

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