Resource Center

Workplace Culture

A group of Gen Z employees collaborate with a mentor on their team.
Apr 30 2024

How Advertising Leaders Can Engage and Retain Gen Z Talent

Learn how agency and brand leaders can adapt to Gen Z's distinct needs and foster a vibrant and inclusive work environment for all.
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Workplace Culture Resources

Basis Named Ad Age's #1 Best Place to Work: An Interview with Michelle Michael

Basis has been named Ad Age's #1 Best Places to Work in its 2024 rankings, leading all companies with over 200 employees.

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Wellnesspalooza Season is Here!

Learn about our two-month-long series of events aimed at giving our people opportunities to care for all aspects of their health.

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Our Favorite Blog Posts from 2022

With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!

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Burnout in Digital Advertising Demands Real Changes

Burnout leads to more than just a stressed-out staff: it has a very real, very negative business impact. Here's what marketing leaders can do to prevent it.

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An Inside Look at Basis Technologies’ New Hire Orientation

What happens when we hire a new Beep? Read about one person's orientation plus their (spoiler: positive) takeaways on our company culture.

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Leading Through Turbulence

Our Head of Diversity, Equity, and Inclusion, Lois Castillo, shares strategies for supporting employees during global turbulence.

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Roundtable: Alternative Career Paths to Sales

Learn about four Basis employees with alternative paths to sales—it might just inspire you to make your next career move a daring one!

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Roundtable: How Small Actions Add Up to a Big Impact at Basis

To better understand our core principle "believe impact is possible," Melina Cen Xie asked a few colleagues about what making an impact means to them.

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Thanking Black Changemakers in Advertising, Past and Present

We explore five Black American advertisers who have disrupted the marketing landscape in extraordinary ways.

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