Resource Center

Workplace Culture

Marketing team working together in the office
May 31 2024

The Secret to Building a Successful Marketing Team

Explore why social and emotional skills like empathy and emotional intelligence form the foundation of a high performing team.
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Workplace Culture Resources

Roundtable: How Small Actions Add Up to a Big Impact at Basis

To better understand our core principle "believe impact is possible," Melina Cen Xie asked a few colleagues about what making an impact means to them.

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Thanking Black Changemakers in Advertising, Past and Present

We explore five Black American advertisers who have disrupted the marketing landscape in extraordinary ways.

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Want a Successful, Fulfilled Team? Lead With Humility

These five humility-focused practices are sure to benefit leaders of all kinds.

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What's the Role of Positivity in the Workplace?

To reflect on one of Basis' guiding principles, Choose Positivity, we asked people across the company for their perspectives on positivity at work.

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Infographic: Complexity, Job Satisfaction and Automation in Digital Media

Download this infographic to get the highlights from our report, “How Complexity, Job Satisfaction, and Automation Intersect in Digital Media.” ...

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Complexity, Job Satisfaction, and Automation in Digital Media

Research shows that 37% of advertising professionals plan to leave their jobs within two years. With 90% of professionals agreeing ...

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Becoming Basis: A Rebrand Roundtable

After recently changing our name from "Centro" to "Basis Technologies," we asked some of our amazing employees to share their thoughts about this rebrand, the industry, and the future of our company.

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Creating Inclusive Workplaces

As marketing and advertising professionals leave their current roles for companies that better serve a diverse array of needs, their ...

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Don’t Forget to Breathe: Reframe Community Group

Our Reframe community group provides a safe space to rethink how we understand mental health conditions and discuss practices to manage them.

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