We explore three critical insights that B2B and B2C marketers can take from the world of political advertising.

Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.

An omnichannel presence, continual innovation, and tech tuned for efficiency—here's what B2B marketers need to thrive in 2023.

Mobile ad spending is soaring. Mobile gaming is exploding. Mcommerce is evolving. Discover the numbers behind these trends here.

A B2B SaaS company partnered with Basis Technologies to lift brand awareness via a multi-channel campaign. Here's the story.

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

Read how Fathom leveraged Basis Technologies' DSP to unite automation with holistic media management and drive real impact for their clients.