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Connected TV

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Nov 5 2024

Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.
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Connected TV Resources

6 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

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What Advertising Leaders Need to Know About the Future of TV and Digital Video

Learn how savvy marketing teams are evolving their digital TV strategies for a consumer base that is video-first and device-agnostic.

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How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV

Learn how advertising teams can harness the full potential of connected TV in a way that protects against ad fraud and brand safety risks.

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Convergent TV Advertising in 2024

Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2024.

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Trends and Strategies for Successful Holiday Marketing Campaigns in 2024

Make the most of the 2024 holiday advertising opportunity with these trends, forecasts, and expert insights.

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The Ultimate Guide to Political Advertising in 2024

Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.

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Video Unleashed: The Ultimate Guide to Digital Video Advertising

Discover all the ways you can leverage digital video to create customer journeys that engage and inspire with this comprehensive guide.

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Going Deep on Live Sports Advertising Opportunities

The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.

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The Ultimate Guide to Direct Response Marketing

A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.

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