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Connected TV

Sep 19 2023

Political Connected TV Advertising: Your Guide to This Must-See Opportunity

Does your digital video strategy reach audiences where they view video? Learn the ins and outs of political CTV advertising with this guide.
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Connected TV Resources

Convergent TV Advertising During in its Most Dramatic Season Yet

How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.

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What is the College Enrollment Cliff, and What Can Higher Education Marketers Do About It?

Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.

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Top Trends and Strategies for Successful Holiday Marketing Campaigns

Start planning for a cheerful holiday marketing season with these trends, forecasts, and expert media tips, all wrapped up for you!

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Who the Digital Advertising Channels Would Be at a Holiday Cookout

What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.

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Scout: TV Upfronts Drama, the Latest in Podcast Revenue Growth, and More

News from Comcast, takeaways from the podcast upfront, and more feature in this week's roundup of top digital marketing content.

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5 Considerations for Cannabis Advertising

Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.

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CTV. vs. OTT: What’s the Difference?

Are CTV and OTT the same? What are the benefits of OTT vs. CTV? Here, we dig into what advertisers need to know.

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US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this comprehensive report.

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Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring

Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.

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