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Mar 19 2025

Mastering CTV: Strategies to Maximize Impact in 2025

Comscore's Becca Marco joins us to break down essential strategies, best practices, and trends to maximize the CTV advertising opportunity.
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Connected TV Resources

Scout: TV Upfronts Drama, the Latest in Podcast Revenue Growth, and More

News from Comcast, takeaways from the podcast upfront, and more feature in this week's roundup of top digital marketing content.

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CTV. vs. OTT: What’s the Difference?

Are CTV and OTT the same? What are the benefits of OTT vs. CTV? Here, we dig into what advertisers need to know.

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US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this comprehensive report.

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Boosting Sales With Programmatic Video

Basis provided Nue Vodka an awareness strategy designed to help the brand reach its growth goals. The results: 27% higher average daily sales.

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Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content

Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.

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Scout: CES Highlights, 2023 Trends to Know, and More in This Week’s Digest of Top Digital Marketing Content 

The Joint Industry Council, emerging tech, and more feature in this week's digest of top digital marketing content.

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2023 Trends for Candidates & Causes Marketers

As political advertisers start building toward the 2024 election cycle, three key trendlines are emerging. Discover them here.

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Read These Articles to Make Sense of Digital Advertising in 2022 (and Get Ahead on 2023)

These 22 think pieces, explainers, and news stories capture the past year in digital marketing, and hint at what's to come in 2023.

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Your Favorite Blog Posts from This Year

From understanding Gen Z to demystifying digital advertising regulation, here's the content that resonated most with our readers in 2022.

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