Connected TV Archives - Page 3 of 13 - Basis Technologies
Resource Center

Connected TV

Headshot of Tony Marlow
Jul 3 2025

Smarter Screens, Smarter Ads: Inside the Future of TV

Tony Marlow, CMO of LG Ad Solutions, joins host Noor Naseer to unpack the TV trends marketers can't ignore in the CTV-first era.
Read More

Connected TV Resources

Convergent TV Advertising During in its Most Dramatic Season Yet

How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.

Read More
What can Higher Education Marketers Do About the Enrollment Cliff?

Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.

Read More
Who the Digital Advertising Channels Would Be at a Holiday Cookout

What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.

Read More
Scout: TV Upfronts Drama, the Latest in Podcast Revenue Growth, and More

News from Comcast, takeaways from the podcast upfront, and more feature in this week's roundup of top digital marketing content.

Read More
CTV. vs. OTT: What’s the Difference?

Are CTV and OTT the same? What are the benefits of OTT vs. CTV? Here, we dig into what advertisers need to know.

Read More
US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this comprehensive report.

Read More
Boosting Sales With Programmatic Video

Basis provided Nue Vodka an awareness strategy designed to help the brand reach its growth goals. The results: 27% higher average daily sales.

Read More
Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content

Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.

Read More
Scout: CES Highlights, 2023 Trends to Know, and More in This Week’s Digest of Top Digital Marketing Content 

The Joint Industry Council, emerging tech, and more feature in this week's digest of top digital marketing content.

Read More
chevron-down