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Dec 22 2025

The CMO’s Winter Break Reading List

This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition
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Strategy Resources

Expert Roundtable: The Trends That Will Shape Advertising in 2026

Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.

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An Agency Leader’s Winter Break Reading List

Essential winter reads for agency leaders navigating AI adoption, data complexity, and shifting brand expectations in 2026.

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What Our Most-Read Articles From 2025 Reveal About an Evolving Industry

See what captured marketers’ attention in 2025 and what these trends signal for search, regulation, leadership, and media in the year ahead.

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Rewinding to Fast Forward: The 2026 Digital Advertising Trends Report

OK, let's all just be honest with ourselves for a minute: Most trends reports are nothing more than wishlists and ...

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Target Effectively in the Privacy-First Era (with Liz Emery)

Liz Emery joins the podcast to share critical lessons from the privacy trenches, practical advice for avoiding legal risks, and more.

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How Brands Can Build Memory That Drives Performance

Discover how brands use consistent cues, smart sequencing, and emotion to build memory that strengthens long-term results.

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How Advertising Contributes to Mental Availability

Explore how consistent advertising builds mental availability, shaping recall in buying moments and supporting long-term brand growth.

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How the CMO Role is Evolving: From Marketing Pillar to Organizational Lynchpin

Learn how the CMO role is evolving and why brands that embrace this evolution are best positioned to unlock their full potential.

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The Future of Advertising Agencies: How Leaders Can Learn and Evolve

Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.

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