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Beer steins clinking together in an Oktoberfest toast
Sep 22 2023

What Oktoberfest Can Teach Advertisers About Crafting a Standout Digital Campaign

Tap into these tips and tactics from the world of brewing beer, then raise a toast to your next digital ad campaign's success!
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Strategy Resources

Advertising on Snapchat: What Marketers Need to Know

Learn where Snapchat stands today, where its future may lead, and how advertisers can make the most of their Snapchat spend.

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Political Connected TV Advertising: Your Guide to This Must-See Opportunity

Does your digital video strategy reach audiences where they view video? Learn the ins and outs of political CTV advertising with this guide.

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The Political Marketer's Guide to Digital Out-of-Home Advertising

Explore how political marketers can can make the most of the digital out-of-home advertising opportunity in this comprehensive guide.

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School’s In: The New Rules for Successful Higher Education Marketing

Learn how higher ed marketers can mitigate enrollment declines and effectively market their virtual and online programs.

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How to Fine-tune Your Target ROAS

Explore what a target ROAS strategy is, different target ROAS scenarios, and how to fine-tune your target ROAS to maximize returns.

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Convergent TV Advertising During in its Most Dramatic Season Yet

How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.

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The Importance of Trust in Financial Services Marketing

Dan Wilson, our VP of Client & Media Services, explores key aspects of digital trust in financial services marketing.

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What is the College Enrollment Cliff, and What Can Higher Education Marketers Do About It?

Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.

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Understanding 4 Key Real Estate Consumer Personas

Everyone needs a home: buyers, renters, investors, even real estate agents. Find expert media strategies & tips for reaching these audiences.

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