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Search Marketing in a Crisis
May 8 2025

How Advertisers Can Adapt to Google’s AI Overviews

Google’s AI Overviews (AIOs) are quickly reshaping search marketing and advertising. Here, explore how marketing teams can adapt.
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Strategy Resources

Reaching Younger Audiences with In-Game Advertising

Despite high engagement, gaming remains an underused advertising channel. Discover how advertisers can tap in to reach younger audiences.

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AI and the Future of Search Engine Marketing

Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare.

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Why Unlocking Efficiency is the Key to Agency Success

Inefficiency is driving agency complexity in 2025. See how advertising leaders can tackle it to alleviate some of their biggest problems.

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2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.

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Tariffs, Cutbacks, and Economic Volatility: 5 Ways Advertising Leaders Can Stay Ahead in 2025

Basis experts outline five recommendations to help marketing and advertising leaders navigate economic uncertainty.

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In a Privacy-First World, Is Community-Based Marketing the Key?

Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.

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Navigating the Consumer Trust Crisis: What Brands Need to Know

Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.

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Tackling Advertising in the Misinformation Age | Noor Naseer’s Presentation at SXSW 2025

How can advertisers tackle advertising in the misinformation age? Find out in this on-demand video of Noor Naseer's session at SXSW 2025.

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Uncovering Human Insight for Programmatic Success

Albert Thompson of Walton Isaacson explores how buyers can blend automation with human expertise to drive more successful programmatic campaigns.

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