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Jul 23 2025

Fixing Measurement

Hear why last-touch attribution is outdated, how value exchange must drive data use, and why nerds run the show when it comes to measurement.
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Strategy Resources

What’s Driving the Momentum Behind Ad Curation in 2025

Explore why ad curation is gaining traction in 2025 as marketers demand control, efficiency, and brand-safe environments.

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The Holiday Marketing Funnel is Evolving. Here’s How.

As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.

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Holiday Advertising in 2025: Delivering Value Amidst Economic Uncertainty

Discover how marketers can drive results in the 2025 holiday season by prioritizing value, trust, and strategic timing.

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The Future of MMM

Greg Dolan joins host Noor Naseer to discuss how marketing mix modeling (MMM) is evolving to meet the marketing challenges of today.

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What’s The Latest with Big Tech?

A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.

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Bringing Strategy Back to Adtech

In a time when there’s a tech solution for nearly everything, learn why it’s critical to build a strategic foundation before adding new tools.

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The Ad Industry’s Data Dilemma and the Case for Consolidation

Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.

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Balancing Performance with Brand in Uncertain Times

Six considerations for marketing leaders strategizing around their brand and performance media investments amidst economic volatility.

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Beyond Retail: The Rise of Commerce Media

Explore what advertising leaders need to know about the forces driving commerce media’s growth, as well as how to leverage it strategically.

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