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Sep 26 2025

Beyond the Funnel: A Better Way to Plan Media

The marketing funnel has been advertisers’ go-to model for decades—but it doesn’t accurately reflect how consumers behave.
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Strategy Resources

The Age of the Savvy Media Buyer

Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying.

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Why Data Quality Determines AI Success

Strong AI outcomes require strong inputs. Learn why clean, unified first-party data is the foundation of AI success.

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The Power of Relative Advantage in a Turbulent Economy

Relative advantage can help advertisers stretch their budgets further and stand out in a competitive market.

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3 Ways CMOs Can Cultivate C-Suite Buy-In Amidst Economic Uncertainty

Discover key strategies for CMOs to secure C-suite buy-in during economic turbulence by proving marketing’s revenue impact and building trust.

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How Marketing Leaders Can Earn Executive Buy-In During Economic Turbulence

With budgets under scrutiny, Basis’ CMO outlines how marketing leaders can build trust and secure buy-in during turbulence.

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What a “US Version” of TikTok Could Mean for Advertisers

The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.

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TikTok by the Numbers: Stats and Facts for Digital Advertisers

Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.

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The Common Thread Connecting Marketing Executives’ Biggest Pain Points

In business, it’s rare to find a single solution that solves multiple problems at once. But when it comes to ...

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Fixing Measurement

Hear why last-touch attribution is outdated, how value exchange must drive data use, and why nerds run the show when it comes to measurement.

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