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Apr 25 2025

AI and the Future of Search Engine Marketing

Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare.
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Strategy Resources

Why Unlocking Efficiency is the Key to Agency Success

Inefficiency is driving agency complexity in 2025. See how advertising leaders can tackle it to alleviate some of their biggest problems.

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2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.

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Tariffs, Cutbacks, and Economic Volatility: 5 Ways Advertising Leaders Can Stay Ahead in 2025

Basis experts outline five recommendations to help marketing and advertising leaders navigate economic uncertainty.

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In a Privacy-First World, Is Community-Based Marketing the Key?

Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.

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Navigating the Consumer Trust Crisis: What Brands Need to Know

Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.

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Tackling Advertising in the Misinformation Age | Noor Naseer’s Presentation at SXSW 2025

How can advertisers tackle advertising in the misinformation age? Find out in this on-demand video of Noor Naseer's session at SXSW 2025.

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Uncovering Human Insight for Programmatic Success

Albert Thompson of Walton Isaacson explores how buyers can blend automation with human expertise to drive more successful programmatic campaigns.

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How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.

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Winning the Battle for Audience Attention

Explore what's going on with consumer attention spans and how advertisers can capture attention in today's saturated digital environment.

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