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Marketing leader talking with peers in the office
Jan 30 2026

Why Your AI Narrative Should Focus on Growth, Not Just Efficiency

Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
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Strategy Resources

What’s Driving the Momentum Behind Ad Curation in 2026

Explore why ad curation is gaining traction in 2026 as marketers demand control, efficiency, and brand-safe environments.

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Driving and Demonstrating Advertising Effectiveness in a Fragmented Media Landscape

To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.

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The CMO’s Winter Break Reading List

This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition

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Expert Roundtable: The Trends That Will Shape Advertising in 2026

Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.

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An Agency Leader’s Winter Break Reading List

Essential winter reads for agency leaders navigating AI adoption, data complexity, and shifting brand expectations in 2026.

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What Our Most-Read Articles From 2025 Reveal About an Evolving Industry

See what captured marketers’ attention in 2025 and what these trends signal for search, regulation, leadership, and media in the year ahead.

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Rewinding to Fast Forward: The 2026 Digital Advertising Trends Report

OK, let's all just be honest with ourselves for a minute: Most trends reports are nothing more than wishlists and ...

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Target Effectively in the Privacy-First Era (with Liz Emery)

Liz Emery joins the podcast to share critical lessons from the privacy trenches, practical advice for avoiding legal risks, and more.

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How Brands Can Build Memory That Drives Performance

Discover how brands use consistent cues, smart sequencing, and emotion to build memory that strengthens long-term results.

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