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Retail & E-commerce

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Oct 18 2024

3 Considerations for Retail Marketers Headed into 2025

How can retail marketing teams adapt to consumer preferences and evolving technologies to make the most of their ad spending in the new year?
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Retail & E-commerce Resources

Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers

With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of sustainable advertising aren’t good enough.

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Trends and Strategies for Successful Holiday Marketing Campaigns in 2024

Make the most of the 2024 holiday advertising opportunity with these trends, forecasts, and expert insights.

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Cookieless Advertising for Retail and E-commerce Marketers

Retail marketing expert Andrew Barbuto shares how retail and e-commerce advertisers can adapt to signal loss and the cookieless future.

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2024 Trends for Retail & E-commerce Marketers

Consumer shopping behaviors will lead retail and e-commerce marketers to prioritize RMNs, AI, and shoppable video in 2024.

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Basis Technologies 2023 Holiday Shopping Trends Report

Looking for an edge with your holiday campaigns? This research report has the valuable stats and insights you need to fine-tune your holiday advertising.

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How to Ace Your Back-to-School Campaigns This Year

Learn key strategies for marketers looking to earn straight A's on their back-to-school campaigns this year.

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Ask an Expert: Holiday Advertising Best Practices

Here's our rundown of general holiday shopping insights, plus specific tips for automotive, higher education, CPG, and cannabis brands.

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Creating Personalized Customer Experiences with Advertising Automation

Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.

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2023 Trends for Retail & E-commerce Marketers

Social commerce. Capturing and leveraging first-party data. Augmented reality. There's a lot in store for retail marketers in 2023.

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