Social commerce. Capturing and leveraging first-party data. Augmented reality. There's a lot in store for retail marketers in 2023.
Social commerce. Capturing and leveraging first-party data. Augmented reality. There's a lot in store for retail marketers in 2023.
Retail media is exploding. How can advertisers use it effectively? Ashley Thorn, our Director of Client Development, breaks it down here.
Mobile ad spending is soaring. Mobile gaming is exploding. Mcommerce is evolving. Discover the numbers behind these trends here.
Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?
Let’s take a quick look at the latest from the world of social media and consider what it all means for digital advertisers.
We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.
In today's cutthroat environment, marketers will need to embrace new tools and strategies to distinguish themselves from the competition.
See why businesses would be wise to continue advertising through any supply chain crisis.
Read how Basis Technologies helped a cosmetics brand to develop a video ad strategy that generated ROAS 3X greater than the previous year.