Retail & E-commerce Archives - Page 2 of 11 - Basis Technologies
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Oct 18 2024

3 Considerations for Retail Marketers Headed into 2025

How can retail marketing teams adapt to consumer preferences and evolving technologies to make the most of their ad spending in the new year?
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Retail & E-commerce Resources

4 Things Advertisers Should Know About Retail Media Networks

Retail media is exploding. How can advertisers use it effectively? Ashley Thorn, our Director of Client Development, breaks it down here.

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Mobile Advertising Trends and Technology Adoption by the Numbers

Mobile ad spending is soaring. Mobile gaming is exploding. Mcommerce is evolving. Discover the numbers behind these trends here.

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3 Strategies for Retail Marketing During Inflation and Economic Upheaval

Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?

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What the Heck is Going On with Social Media, and How Does it Affect Advertisers?

Let’s take a quick look at the latest from the world of social media and consider what it all means for digital advertisers.

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Gen Z Technology Habits and Media Consumption by the Numbers

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

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How Marketers Can Build and Maintain Brand Loyalty

In today's cutthroat environment, marketers will need to embrace new tools and strategies to distinguish themselves from the competition.

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Should You Be Advertising During a Supply Chain Crisis?

See why businesses would be wise to continue advertising through any supply chain crisis.

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Basis Technologies Helps Cosmetics Brand Maximize Their Video Advertising Impact

Read how Basis Technologies helped a cosmetics brand to develop a video ad strategy that generated ROAS 3X greater than the previous year.

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Three Strategies for Food and Beverage Marketers to Try in 2021

The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates ...

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