Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online audience to improve in-store revenue.

Here are three things retail challenger brands should know if they want to make the most of their digital marketing efforts.

Nearly every business was hit hard during the pandemic, and for retail brands, this was no exception. How have the most successful of retail businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

With the COVID-19 pandemic putting strain on our collective mental health, it’s no surprise that outdoor recreation has become quite ...

We’ve compiled a handy list of 13 dashboard components that empower effective eCommerce reporting and expose usable intelligence insights.

Shifts in Retail Marketing Many marketing experts predict the retail industry will be forever transformed by the Coronavirus pandemic. While ...

Mobile Advertising and E-Commerce Driving online purchases is typically a high priority for mobile advertisers with e-commerce sites. There are ...

Google announced on April 21, 2020 that it is opening up its Shopping search results to unpaid, organic listings. Learn how to get listed.

The complex world of performance marketing is constantly presenting new challenges for eCommerce businesses. Here’s how advertising platforms can help address them.