Renewed Retargeting Strategy Empowers Beauty Retailer to Increase In-Store Visits by 300%

Opportunity

When you are a specialty retailer and distributor of professional beauty supplies with more than 5,000 stores worldwide, a small bump in store sales can represent a large chunk of revenue. When the company decided to launch a national digital campaign to drive off-line sales and in-store traffic, it turned to Basis Technologies.

The Challenges

Our solution had to meet three key challenges:

• Track in-store lift & sales
• Reach new & existing customers
• Report on multiple KPIs

The Solution

The Basis Technologies media services team took a strategic approach while leveraging our owned & operated tech, Basis to generate better outcomes. The team utilized several cross-platform partnerships to drive awareness, cultivate consideration, and close the loop from ad exposure to visit and purchase.

Campaign parameters included target audiences of existing plus “look-alike” customers as well as KPIs of positive Return-on-investment and an increased click-through rate.

We also created a custom dashboard to monitor, optimize, and show success in an easy-to-digest format.

The Results

The client now has the ability to place retargeting and sales pixels, which has further increased real-time sales optimization opportunities to leverage its online audience, drive customer purchase intent, and impact in-store revenue.

Campaign Performance

• 300% increase in in-store visits
• 1.54%: click-through rate
• $0.75: cost per click

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