The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
BasisTV+ combines the precision of digital targeting with the brand-building bona fides of linear television, enabling you to connect with audiences where they consume content most.
Basis offers industry-leading CTV capabilities within a comprehensive omnichannel platform, delivering operational efficiency and strategic flexibility.
Execute CTV campaigns alongside programmatic, search, social, and direct media—eliminating fragmentation and reducing operational complexity.
Learn More >Real-time dashboards provide granular CTV performance insights, while automated reporting reduces manual work and accelerates optimization cycles.
Learn More >Automated billing syncs campaign data with payments and invoices to simplify campaign financial management and reduce administrative overhead.
Learn More >Leverage CTV audience insights across all your digital channels with AI-powered optimizations for on-going, measurable improvements to campaign performance.
Learn More >Secure Document Storage protects campaign assets and sensitive data, preserving historic documents while ensuring seamless operational continuity.
Learn More >Unify by Basis combines our dynamic connected TV advertising technology with personalized CTV media buying services, giving you unparalleled control and support.
Learn More >Explore our comprehensive platform capabilities to learn more about how Basis can enhance your connected TV strategy
Learn MoreEnhance your campaigns with 1,000+ audience targeting parameters including device-specific targeting, demographic & behavioral segmentation, contextual placement by content category, and location.
CTV advertising on our platform enables programmatic buying on the open exchange for maximum reach and curated private marketplace (PMP) deals for premium environments and audiences.
Access major streaming platforms, broadcasters, distributors, and exchanges—including Hulu, ESPN, Roku, Disney+, Freewheel, Universal, DirecTV, CBS and more—plus over 100+ PMPs, putting premium inventory at your fingertips.
CTV ads deliver 98% completion and 51.5% attention rates—significantly outperforming other channels. BasisTV+ provides non-skippable, 100% viewable inventory to ensure maximum message exposure and engagement.
Measure what matters most. Track 80+ CTV campaign performance metrics—from CPCV to VCR—and use Basis to optimize reach, manage frequency, and connect every impression through advanced attribution modeling for total campaign clarity.
BasisTV+ ensures optimal, brand safe CTV inventory for both scale and quality. And our partnership with DoubleVerify provides CTV brand safety solutions that deliver appropriate content alignment and protect your brand reputation.
Basis delivers the capabilities agencies need to ensure superior client outcomes—and the efficiencies they to gain a competitive advantage.
The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
Adtech consultant Peter Crofut joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV.
As marketers look to make smarter CTV investments, it will be critical to understanding the value of live content, how the ecosystem is evolving, and what it takes to activate effectively.
Tony Marlow, CMO of LG Ad Solutions, joins host Noor Naseer to unpack the TV trends marketers can't ignore in the CTV-first era.
Learn how digital advertisers can navigate the convergent TV advertising landscape and make the most of their TV ad spending in 2025.
Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
Comscore's Becca Marco joins us to break down essential strategies, best practices, and trends to maximize the CTV advertising opportunity.
Learn about the digital advertising trends that dominated the 2024 US elections, and what trends will shape the space in the years to come.
Four advertising veterans share their insights and predictions on the trends set to shape the industry in 2025.
Does your digital video strategy reach audiences where they view video? Learn the ins and outs of connected TV advertising with this guide.
Basis provides the dynamic capabilities required for connected TV success: premium inventory access, advanced targeting precision, comprehensive measurement frameworks, and seamless omnichannel integration.
Contact our CTV experts to explore how programmatic connected TV advertising can enhance your marketing effectiveness and drive measurable business results.
Connect With Us