Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

The Future of Advertising Agencies: How Leaders Can Learn and Evolve

Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.

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CTV & Attribution in Action: 58% More Conversions, 42% More Spend with CloudControlMedia 

See how CloudControlMedia launched new digital campaigns with CTV for Abilene Christian University, resulting in a 42% increase in spend ...

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Rewind to Fast Forward: 2026 Advertising Trends

Join Basis experts to unpack 2026 advertising trends and learn how teams can innovate with clarity and purpose.

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Advertising with a Conscience

Chad Hickey joins host Noor Naseer to unpack why investing in responsible media makes sense not only ethically, but strategically.

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3 Things Advertisers Need to Know About Women's Sports Fans

Explore are three key things advertisers need to know about women's sports audiences to craft podium-worthy strategies.

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4 Economic Indicators to Watch This Q4 for 2026 Planning

The economy is sending mixed signals. Learn which four trends marketers should monitor now to plan confidently for 2026.

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Going Deep on Live Sports Advertising Opportunities

The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.

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Optimizing the Agency Pitch with Data, Tech, and Trust

Learn how agencies can transform pitching with tech, data, and AI readiness to work smarter and win more efficiently.

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In the Age of AI, Humanity Can Be a Competitive Edge

In an age defined by automation, data, and algorithmic precision, the strongest advantages a marketer can cultivate may also be ...

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