Digital Advertising Resources & Thought Leadership | Basis

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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

What’s Driving the Momentum Behind Ad Curation in 2026

Explore why ad curation is gaining traction in programmatic advertising for 2026 as marketers demand control, efficiency, and brand-safe environments.

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How to Grow an Iconic Brand

Ashley Travis, Head of Growth Marketing at Pizza Hut, joins the podcast to share the strategies shaping the iconic brand's future.

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Achieving and Demonstrating ROI on AI in Marketing

Learn how advertising leaders can better deliver and demonstrate the return on investment of their AI investments.

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Understanding the Next Era of Media

Axios media correspondent and CNN media analyst Sara Fischer joins Noor Naseer to unpack how AI, consolidation, creator-led businesses, and shifting consumer behavior are reshaping media.

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What the Customer Journey Really Looks Like in 2026 (and What It Means for Advertisers)

Advertisers must adapt their strategies for the customer journey of today, which is fragmented, nonlinear, and shaped by algorithms and AI.

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The Mindset Shift Behind Stronger Brand Safety and Suitability Strategies

In 2026, brand safety and suitability must be approached as a strategic consideration built into media planning from the start.

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Basis + Protected by Mediaocean Cut Brand Protection Costs by 94%

See how one advertiser used Basis + Protected by Mediaocean to cut brand protection costs by 94%.

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Navigating the Consumer Trust Crisis: What Brands Need to Know

Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.

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Bringing Momentum to Measurement: What Marketers Are Missing in the Pursuit of Effectiveness 

Join this webinar to learn what separates real effectiveness from measurement for measurement's sake.

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