An overview of some of the key findings, challenges, and opportunities uncovered in Basis' 2025 Advertising Agency Report.
An overview of some of the key findings, challenges, and opportunities uncovered in Basis' 2025 Advertising Agency Report.
Inefficiency is driving agency complexity in 2025. See how advertising leaders can tackle it to alleviate some of their biggest problems.
This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
U of Digital Founder Shiv Gupta explores how education can help advertisers adapt to rapid industry evolutions.
How a premium tourism board leveraged expert strategy and advanced automation to maximize reach, engagement, and visitor growth. THE CHALLENGE ...
Basis experts outline five recommendations to help marketing and advertising leaders navigate economic uncertainty.
Automation and data-driven strategies drove $4.6M in revenue and a $23 ROAS, showcasing the power of precision-driven digital marketing. THE ...
Learn why marketers are embracing community-driven strategies to navigate signal loss and privacy regulations while maintaining meaningful connections.
Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.