Axios media correspondent and CNN media analyst Sara Fischer joins Noor Naseer to unpack how AI, consolidation, creator-led businesses, and shifting consumer behavior are reshaping media.
Advertisers must adapt their strategies for the customer journey of today, which is fragmented, nonlinear, and shaped by algorithms and AI.
In 2026, brand safety and suitability must be approached as a strategic consideration built into media planning from the start.
See how one advertiser used Basis + Protected by Mediaocean to cut brand protection costs by 94%.
Explore how authenticity, consistency, data privacy, and brand safety are key to earning consumer trust amidst a culture of grievance.
Join this webinar to learn what separates real effectiveness from measurement for measurement's sake.
To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.
Frank-Lamont Wade joins the podcast to discuss what it takes to run a high-performing, accountable performance marketing operation.
Ronk Communications used Basis to expand Colorado State University Global's programmatic presence across display, audio, and CTV, uncovering new audiences ...
