Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Holiday Advertising in 2025: Delivering Value Amidst Economic Uncertainty

Discover how marketers can drive results in the 2025 holiday season by prioritizing value, trust, and strategic timing.

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Smarter Screens, Smarter Ads: Inside the Future of TV

Tony Marlow, CMO of LG Ad Solutions, joins host Noor Naseer to unpack the TV trends marketers can't ignore in the CTV-first era.

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The Future of MMM

Greg Dolan joins host Noor Naseer to discuss how marketing mix modeling (MMM) is evolving to meet the marketing challenges of today.

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What’s The Latest with Big Tech?

A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.

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Bringing Strategy Back to Adtech

In a time when there’s a tech solution for nearly everything, learn why it’s critical to build a strategic foundation before adding new tools.

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2025 Holiday Shopping & Advertising Trends Report

Get a leg up on your Q4 campaigns: Explore 15 trends that are set to shape holiday shopping and advertising in 2025 in this exclusive report.

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The Ad Industry’s Data Dilemma and the Case for Consolidation

Fragmented data is a key challenge for today's advertisers. Learn how data consolidation drives smarter campaigns and clearer ROI.

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Balancing Performance with Brand in Uncertain Times

Six considerations for marketing leaders strategizing around their brand and performance media investments amidst economic volatility.

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Get Ahead of the Holidays: Your June Jumpstart to Q4 Wins

The holidays may be months away, but forward-thinking advertisers are planning now. In this webinar, we unpack evolving consumer behaviors and the key trends set to shape the 2025 season.

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