Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

The Untapped Power of Curation

Filippo Gramigna breaks down the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem.

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TikTok by the Numbers: Stats and Facts for Digital Advertisers

Through a collection of curated stats, we explore how and why TikTok continues to be the talk of the digital advertising town.

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AI in Advertising: Risks, Rewards, and Opportunities Ahead 

Join industry leaders as they unpack new research on AI’s impact, risks, and opportunities for advertisers in 2025.  

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Building Better Online Communities for Users—and Advertisers

Jim Daily shares why moderation remains essential to fostering safe, productive dialogue for both consumers and advertisers.

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How AI Is Transforming Creative Effectiveness

Ian Forrester, founder of creative effectiveness platform DAIVID, joins the podcast to discuss why traditional creative testing is too slow and costly for today’s high-volume ad world.

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Why Marketers Can’t Afford AI Slop in a Turbulent Economy

Discover how AI slop threatens ad performance and brand safety, creating costly risks for marketers facing tighter budgets.

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Simplifying the Programmatic Supply Chain

This conversation with Greg Sherrill offers perspective for anyone looking to simplify their programmatic stack and deliver better outcomes.

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Capitalizing on the Moment with Live CTV Advertising

As marketers look to make smarter CTV investments, it will be critical to understanding the value of live content, how the ecosystem is evolving, and what it takes to activate effectively.

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Recalibrating Identity

Ali Mack, VP of AdTech at Experian, joins the podcast to explore how marketers can stay adaptive in a fragmented identity ecosystem.

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