Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Where Music, Culture and Advertising Meet

Rob Christensen, Global EVP at Vevo, joins the podcast to explore the often-overlooked power of music videos in today’s advertising ecosystem.

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Becoming an AdTech God

Ari Paparo, founder of Marketecture Media, joins host Noor Naseer to discuss his new book and the impact of storytelling in adtech.

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How the Kansas City Chiefs Market a Modern Sports Dynasty

Lara Krug, CMO of the Kansas City Chiefs, joins Adtech Unfiltered to break down how the NFL team tackles marketing amid rapid innovation.

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The Common Thread Connecting Marketing Executives’ Biggest Pain Points

In business, it’s rare to find a single solution that solves multiple problems at once. But when it comes to ...

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Fixing Measurement

Hear why last-touch attribution is outdated, how value exchange must drive data use, and why nerds run the show when it comes to measurement.

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What’s Driving the Momentum Behind Ad Curation in 2025

Explore why ad curation is gaining traction in 2025 as marketers demand control, efficiency, and brand-safe environments.

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Adtech's Hidden Bottleneck

Matt Barash explores ad inefficiencies and why rethinking workflow is key to saving time, resources, and driving success.

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The Holiday Marketing Funnel is Evolving. Here’s How.

As platforms increasingly blur the line between browsing and buying, the holiday marketing funnel is growing more condensed.

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Making Ads Less Hateable

In this episode, Terry Taouss, President of the Acceptable Ads Committee, explores how user experience drives ad standardization.

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