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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

How Marketers Are Really Using AI Today

Basis experts share examples of how they're leveraging AI, from understanding audience sentiment to determining radius targeting.

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The Ultimate Guide to Political Advertising in 2026

Introduction: Strategies, Channels, and Insights for the 2026 US Midterm Elections Political advertising has never been a simple undertaking. It ...

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How Latcha + Associates Drove a 29% Higher Purchase Rate

Explore how Latcha + Associates integrated Basis DSP into their platform as their programmatic buying arm for a Fortune 500 ...

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Is Search Totally F**ked? What Do We Do Now? 

Search is changing fast. Join this webinar to learn how AI and GEO are reshaping discovery, and how marketers can stay visible.

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The Attribution Reset

Yousef Kattan joins Adtech Unfiltered for a candid conversation about the state of measurement and attribution.

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AI and the Future of Search Engine Marketing

Explore how AI is transforming search engine marketing, what the future of search might look like, and how leaders can adapt and prepare.

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AI’s Growing Role in Media Strategy

Explore key use cases for AI in media strategy as well as recommendations for successful implementation of the technology.

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Agentic AI in Marketing: A Brief Guide to What’s Changing and How to Prepare

To prepare for an agentic AI-powered future, marketers must understand how the technology is poised to change the industry.

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Basis 2026 Political Advertising Bootcamp: Winning with YouTube

YouTube has grown into the largest political video platform in the US. In this session of Basis' 2026 Political Advertising ...

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