Becoming an AdTech God - Basis Technologies
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Aug 5 2025
Episode 51Ari Paparo

Becoming an AdTech God

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While Ari Paparo may not be the AdTechGod, he’s undeniably a defining voice in the industry—highly visible, well-regarded, and widely followed.

Ari, founder of Marketecture Media and former CEO of Beeswax, is now debuting his first book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. Ari joins host Noor Naseer to discuss the book and the impact of storytelling in adtech.

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