Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.
Avoid fraud and showcase your ads in brand-safe environments.
Assess measurement tags and supplemental data from major anti-fraud vendors, including crawling of ads.txt files and data analysis.
Utilize IAB/ABC Spiders & Bots User Agent Lists, Pixalate lists, proprietary data sets, and more, as part of ongoing monitoring efforts.
Adding strategic brand protection layers and filters ahead of campaign launches for ad delivery near desirable content.
Analyzing campaign reports and applying a block list of sites or apps that are deemed damaging to your brand.
Tune in to learn why marketers should care about misinformation online, and what tools they can use to ensure brand safety in their campaigns.