Brand Safety & 
Fraud Prevention

Showcase your ads in a brand-safe environment.


Brand safety refers to practices and tools that prevent an ad from appearing in a context that doesn’t align with an advertiser’s brand standards. Ad fraud is the practice of serving digital ads that are misrepresented or have no chance to be viewed by a human user. Selecting the right advertising platform can help advertisers avoid common pitfalls.

How Do I Protect My Brand and Avoid Ad Fraud?

Brand Protection
Gain third-party brand safety segments upon launch, from partners Comscore, Grapeshot, and Peer39. Exclude sensitive content and include quality content such as viewability, ad count on page, language, and more.
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Basis is a certified member of the Trustworthy Accountability Group (TAG)—an advertising industry organization focused on eliminating fraudulent traffic, combating malware and ad-supported internet privacy, and promoting brand integrity and safety.


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Through a combination of AI-powered automated technology and manual human monitoring, Basis conducts rigorous inventory cleansing to remove fraudulent or questionable traffic—so your ads reach the right people (and not bots).
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Assess measurement tags and supplemental data from major anti-fraud vendors, including crawling of ads.txt files and data analysis.

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Pre-bid Blocking Sources

Utilize IAB/ABC Spiders & Bots User Agent Lists, Pixalate, proprietary data sets, and more, as part of ongoing monitoring efforts.

Latest Content

Nov 23 2022 Blog
Brand Safety and Avoiding Controversy in Digital Advertising

Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.

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Empowering Responsible Advertising

Tune in to learn why marketers should care about misinformation online, and what tools they can use to ensure brand safety in their campaigns.

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Advertise Ethically with Basis

Learn why Basis has partnered with NOBL, the world's first ethical programmatic advertising solution. 

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