Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.
Showcase your ads in a brand-safe environment.
Assess measurement tags and supplemental data from major anti-fraud vendors, including crawling of ads.txt files and data analysis.
Utilize IAB/ABC Spiders & Bots User Agent Lists, Pixalate, proprietary data sets, and more, as part of ongoing monitoring efforts.
Tune in to learn why marketers should care about misinformation online, and what tools they can use to ensure brand safety in their campaigns.