Third-party cookie deprecation is transforming the digital advertising industry. How can marketers embrace privacy-friendly tactics without sacrificing results? Find out in this guide.
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Linking advertisers with audiences through data-driven, privacy-friendly solutions across the digital ecosystem.
Effective Digital Advertising Without Third-Party Cookies
Basis converts your CRM data into first-party audience segments. Simply upload your records directly into our platform and start targeting your audience the same day.
Ingest first-party data and custom segments to enable advanced retargeting strategies, lookalike modeling, behavior analysis, demographic targeting, and intent-driven tactics.
Transform your first-party data into new segments using lookalike modeling, so you can reach new audiences with similar characteristics to your existing customers.
Basis Technologies offers a host of privacy-friendly tools and resources, delivering the performance and scale digital marketers need to thrive in this new era of advertising.
Third-party cookie deprecation is transforming the digital advertising industry. How can marketers embrace privacy-friendly tactics without sacrificing results? Find out in this guide.
As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.
See how advertisers are navigating third-party cookie deprecation, signal loss, and data privacy in this comprehensive report.