Privacy & Advertising

Effective Privacy-Friendly 

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Healthy alternatives to third-party cookies.

The demand for responsible management and use of personal data has been driving important changes in our industry. The impending deprecation of third-party cookies allowed us to reimagine how digital advertisers can successfully leverage audience targeting, frequency capping, and attribution in a new, privacy-friendly way.

Leverage Your First-Party Data

Through our partnership with LiveRamp, Basis converts your CRM data into first-party audience segments.
Simply upload your records into our platform and start targeting your audience the same day.

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Your Guide to Privacy-Friendly Advertising

Need to prepare for privacy changes? Learn more about how third-party cookie deprecation is impacting the digital advertising industry and discover some of the privacy-friendly solutions available today in this comprehensive guide.

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Basis Technologies offers a host of privacy-friendly tools and features to drive the performance and scale digital marketers need to thrive in this new era of advertising.

Media Buying
LiveRamp IDL: Basis partners with this identity solution that replaces third-party cookies. IDL is widely adopted by publishers, with 60% of the Comscore Top 50 signed on.
Contextual targeting: Basis is integrated with four of the leading contextual data providers.

First-party data: Basis safely handles millions of first-party records through our partnership with LiveRamp.

Private Marketplaces: Users can buy PMP inventory easily and gain immediate access to 1400 pre-negotiated deals covering video, mobile, connected TV, and more.
Tracking & Performance
Cookieless Conversions: By appending privacy-friendly IDs to every ad click, Basis continuously tracks post-click conversions on an advertiser’s site.
Compatible Industry Solutions
Conversion Models: Basis’ integration with Google Marketing Platform provides access to their conversion modeling. This approach extrapolates conversion data from trackable sources to those with limitations.

Related Content

Oct 3 2022 Guides
Beyond Third-Party Cookies: Your Guide to Overcoming the Identity Crisis

Third-party cookie deprecation is transforming the digital advertising industry. How can marketers embrace privacy-friendly tactics without sacrificing results? Find out in this guide.

Read More
Why Contextual Targeting is Having a Moment in Digital Advertising

What is contextual targeting, how does it work, and why is it a surprisingly great solution for today’s digital advertiser?

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Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective

Google has once again announced it will be delaying third-party cookie deprecation. Here's what it means for digital advertisers.

Read More

A New Era In Advertising

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