Display Advertising via DSP – Programmatic & Direct Inventory | Basis

Programmatic
Display Advertising
Solutions

Gain unmatched access to leading ad exchanges, premium publishers, and pre-negotiated PMP deals to reach your audience wherever they are.


Maximize Reach with Advanced Programmatic Display Capabilities

Display offers advertisers flexibility and reach while serving as a powerful driver of both brand awareness and performance. A key component of dynamic omnichannel strategies, programmatic display remains digital advertising’s most widely-used tactic thanks to its advanced targeting, scalability, and cost efficiency capabilities.

Empowering Digital Advertisers

56.9%
of all US digital ad spending is display advertising
$219.5B
Projected US display ad spending in 2026
— eMarketer

Display Advertising with Basis

Basis offers industry-leading display advertising capabilities within a comprehensive omnichannel platform, delivering operational efficiency and strategic flexibility:

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Industry-Leading Independent DSP

Get access to an entire programmatic universe of inventory, audiences, and data with the top-rated Basis DSP.

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Display Media That Fits Your Strategy

Access programmatic display on the open exchange, tap exclusive inventory via private marketplaces, or buy directly from publishers—all in one platform.

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Scale Display Across Diverse, High-Quality Inventory

Place ads 46+ ad exchanges, 60,000+ sites, and 4,000+ pre-negotiated PMP deals, so you can reach your audience wherever they are.

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Take Control of How and Where Your Display Ads Appear

Use first- and third-party data to target intentionally, and tap a suite of brand safety tools to manage where your ads are seen, and who sees them.

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AI & Automation That Power Performance

Basis streamlines and automates the entire campaign lifecycle so your display advertising delivers faster results with less friction.

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Advanced Analytics &
Automated Reporting

Automated reporting capabilities accelerate optimization cycles, while real-time dashboards provide granular display ad performance insights.

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Explore our comprehensive platform capabilities to learn more about how Basis can enhance your programmatic display strategy.

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Empowering Digital Advertisers

91.9%
of all display advertising is transacted programmatically
$202.1B
Projected US programmatic display ad spending in 2026
— eMarketer

Unlock the Full Potential of Your Display Campaigns

Basis’ suite of features equips teams with the tools they need to make the most of their display advertising.

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Programmatic Display Solutions Built for Agencies

Deliver better results, win more clients, and work smarter with Basis.

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Flexibility & Customization That Beats Benchmarks
Run standard display campaigns and high-impact formats across every channel without juggling multiple platforms. Basis empowers your team to deliver standout campaigns that help you—and your clients—win.
Improved Audience Engagement
Advanced viewability tools and precise audience targeting to maximize visibility and ensure your clients’ ads are visible, memorable, and acted on.
Data-Driven Insights That Prove Value
Access real-time campaign performance data and robust market intelligence to dynamically optimize campaigns on the fly and prove measurable ROAS.
Increased Efficiency to Grow Your Margins
Automated campaign setup, optimization, and reporting cut down on time spent on manual tasks, so your teams can focus on strategy, innovation, and growth.
Brand Safety Solutions Clients Can Count On
Keep campaigns aligned with client values using pre-vetted inventory and customizable content controls that block sensitive content and protect brand reputation.

Explore More Resources to Enhance Your Display Advertising Strategy

Display Advertising FAQs

What is display advertising?
Digital display ads are banners or rich media ads—like images, video, and audio—that appear on websites or social media platforms. They are designed to catch the attention of viewers and encourage them to take action, such as clicking through to a landing page.
What is programmatic display advertising?
Programmatic display advertising uses real-time bidding technology to automatically buy display ads—either on the open marketplace or via private marketplaces. With Basis, advertisers can target audiences precisely and use AI- and machine learning-powered tools like SmartBid, group budget optimization, and bid shading to automate optimization in real-time, ensuring that media spend is maximized.
What ad formats are available for display advertising?
Display ads come in a variety of sizes and placements, as well as many different formats, including photos, logos, graphics, videos, and other rich media.
How can I buy display inventory?
There are multiple ways to buy digital display ads. Common ways to buy programmatically through a demand-side platform include the open marketplace, pre-negotiated private marketplace deals, and custom PMPs. Teams can also buy publisher direct via insertion order.
What targeting options are available for display?
When running programmatic display campaigns, advertisers can target based on first-party and third-party data, including demographic, behavioral, and interest-based segments. Through our data management platform (DMP) integrations, teams can easily build and activate audience segments using first-party data—enabling privacy-friendly targeting at scale.
How does display fit in an omnichannel campaign?
With consumers constantly switching between devices, holistic, omnichannel campaigns can ensure consistent and effective engagement. Display, in particular, offers near-unparalleled reach across screens. With cross-device programmatic advertising, marketers can create meaningful touchpoints across display, search, social, CTV, audio, and more. And through digital advertising automation, they can do this all through a single unified platform.
What planning tools does Basis offer for display?
Basis offers several tools to help teams plan effective display campaigns: Market Trends leverages Basis’ data and research to automatically aggregate thousands of line items, identify key trends, and support teams in creating data-driven media plans. And our Inventory Directory makes it easy for teams to access both PMP and real-time bidding display inventory during planning.
What brand safety tools does Basis offer for display?
To support brand safety in programmatic advertising, Basis provides access to third-party brand safety segments from trusted partners including Comscore, DoubleVerify, IAS, and Peer39, along with curated blocklists developed by our team. We also offer robust private marketplace advertising access, with over 4,000 pre-negotiated PMP deals that deliver high-quality inventory in brand-safe environments. Together, these tools help advertisers ensure their programmatic display ads never appear next to inappropriate content.
What makes display advertising with Basis different?
Basis empowers advertisers to run efficient, scalable, and data-driven display campaigns alongside all their other advertising channels. Through digital advertising automation, our platform minimizes manual work, reduces errors, and frees up teams to focus on strategic, high-impact initiatives. By unifying omnichannel campaigns into a single platform, advertisers can maximize ROI and deliver better results.

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