Display Advertising

Attract your audience with display advertising by Basis Technologies.

What Is Display Advertising?

Digital display ads are banner or rich media ads with text, images, HTML5, video, or audio, that appear in defined areas of a website or social media platform. More impactful display leverages video, high resolution images, and a variety of rich media to catch the attention of viewers, encourage them to click-through to a landing page and take action.

Types of Digital Display Advertising

Digital display ads or banner ads come in a multitude of sizes, depending on which website or device the ad is running across.

Standard Banner

Rich Media

Native

Standard Sizes: 300×250, 336×280, 728×90, 300×600
Formats: JPG, PNG, GIF, HTML5

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Device-Based
Contextual
Behavioral
Daypart
Retargeting
Geographic

Targeting Display Advertising

Reach your Audience

Programmatic puts a display ad in front of the right audience by targeting placement, interest, context or topics in real-time, making ads more relevant to audiences. Targeting is dependent on the buying mechanism.

Programmatic Display Advertising

There are multiple ways to buy digital display ads. Publisher Direct, bought via insertion order, is booked, guaranteed inventory. Another option is to buy programmatically, via DSP—this can be guaranteed or not, depending on how the buy is executed.

Common Ways to Buy Programmatically

Insertion Order

Contracts between media buyers and inventory sellers that guarantee inventory and contain valuable information such as rates, conditions and payment terms.

Open Marketplace

Accessing inventory on the open exchanges allows for scale in a non-guaranteed environment.

Private Marketplace (PMP), Evergreen Deal

Gives access to specific inventory or a certain publisher through an always-on deal.

Private Marketplace (PMP), Preferred Deal

Gives buyers access to priority inventory; bought with a deal ID, it’s typically negotiated with a publisher directly.

Display Advertising with Basis

In a rich media world where information moves faster, louder, and brighter than ever before—you need a strong display advertising strategy. Basis Technologies’ experts are here to help.

OmniChannel

Basis Technologies’ platform is the industry’s only AI-powered DSP to consolidate programmatic, direct, search, and social in one unified platform.

Experience

We are the industry’s largest independent digital agency with over 15+ years of experience.

Performance

Increase performance with artificial intelligence such as machine learning and algorithmic optimization, while building and optimizing cross-channel campaigns on-the-fly.

Flexibility

We provide an array of options for managed services, path to self-service, and self-service buying to meet your needs, wherever you are.

Display Advertising With Basis Technologies

Bring digital display advertising into your ad strategy seamlessly, with Basis Technologies. At Basis Technologies, we have the knowledge and experience of our Media Services Organization, backed by Basis—the industry’s most comprehensive and automated digital media platform. Whether utilizing our tech or services, you’re leveraging almost two decades worth of performance data and insights. Partner with Basis Technologies to gain the competitive edge you need today!

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