Basis Technologies

About Basis Technologies

We are committed to developing software and services that support the increasingly complex digital media landscape—and to improving the lives of the people working inside it.

Since 2001, Basis Technologies (formerly Centro) has provided unified software and services to simplify and automate digital media operations, and drive increased profitability and greater efficiency for marketing organizations. Today, Basis is the most comprehensive media automation and intelligence platform in the industry—and the only platform to consolidate planning, digital operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social.

Our Locations

Headquartered in Chicago, Basis has a large, dedicated team of people working across the United States, Canada, Mexico, and Argentina to support our customers throughout the Americas and Europe.

In addition to our global presence, Basis Technologies is proud to have received numerous accolades for being a ‘best place to work’.

Basis Headquarters in Chicago

Our Global Headquarters

11 E Madison St
6th Floor
Chicago, IL 60602
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Executive Leadership

Shawn Riegsecker headshot

Shawn Riegsecker

Chief Executive Officer & Founder
Tyler Kelly headshot

Tyler Kelly

Katie McAdams, CMO of Basis Technologies

Katie McAdams

Chief Marketing Officer
Michael Freiman, Chief Technology Officer of Basis Technologies

Michael Freiman

Chief Technology Officer
April Weeks headshot

April Weeks

Chief Investment & Media Officer
Clayton Kossl, Chief Financial Officer of Basis Technologies

Clayton Kossl

Chief Financial Officer
Emily Barron headshot

Emily Barron

Chief People Officer
Joanna Vahlsing, Chief Information Officer at Basis Technologies

Joanna Vahlsing

Chief Information Officer
Matt Sauls, GM, Technology Division at Basis Technologies

Matt Sauls

GM, Technology Division
Mike Olson, EVP, Client Development at Basis Technologies

Michael Olson

EVP, Client Development
Grace Briscoe, EVP, Client Development

Grace Briscoe

EVP, Client Development
Tim Smith headshot

Tim Smith

SVP, Corporate Development
Derek Zolner headshot

Derek Zolner

General Counsel

Board of Directors

GMI logo
Mike Brochu
Past President and CEO, GMI

FTV Capital
Richard Garman
Founding Partner, FTV Capital

Extol Digital logo
Christian Hendricks
Managing Partner, Extol Digital
Acorn logo
Leland Putterman
CEO, Acorn Systems

Great Point Studios logo
Wendy Rubin
CFO, Great Point Studios

Recognition and Achievements

Gartner logo
Magic Quadrant for Ad Tech
Ad Exchanger logo
Best Account Support, Best Data Strategy, 
Best Education Program and Programmatic Power Player
Forrester logo
Omnichannel DSP Wave
Campaign and Elections logo
Innovation in Ad Technology
G2 logo
Top-Ranked DSP
iab logo
IAB Sales Excellence Award
adweek logo
Reader’s Choice Best DSP


iab logo
digital advertising alliance logo
Ad Choices logo
NAI logo

Latest Content

Sep 13 2022
Basis Technologies Ranked No. 1 for Best Workplaces in Advertising & Marketing in 2022 by Great Place to Work and Fortune Magazine

Chicago — September 13, 2022 — Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software ...

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3 Lessons from a CEO's DEI Journey

Centro Founder & CEO Shawn Riegsecker shares three lessons he's learned so far in his Diversity, Equity, and Inclusion (DEI) journey.

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Basis Technologies Prioritizes Mental Health

External circumstances impact the way we show up to our jobs. It’s important for workplaces to recognize this and support ...

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