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Retargeting

Make an impression with retargeting by Basis Technologies.

What is Retargeting Advertising?

Retargeting is a form of online advertising that uses data to re-engage potential leads or customers who leave your website without converting. Retargeting ads are designed to help advertisers reach visitors who don’t convert right away. These campaigns are effective because they allow advertisers to target engaged customers with a highly relevant ad. Retargeting delivers strong results for increased awareness, website traffic, and conversion rates.

How Does Retargeting Advertising Work?

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Website Visit
A potential customer visits your website to learn more about a product or service.
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Retargeting in Action
Later, they start to see other ads on other websites they visit.
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Closing the Deal
You’ve caught their eye—they return to your website ready to take action.

Retargeting Advertising Leaves an Impression

98
%
Reach
For most websites, on average, only 2% of web traffic converts on the first visit. Retargeting ads are designed to help advertisers and brands reach the 98% of visitors who don’t convert right away (Monetate, 2020).
It’s rare for a visitor to convert on their first website visit.
Retargeting ads provide multiple opportunities to make an impression.

Benefits of Retargeting Advertising

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Increase Brand Exposure

Serve ads strategically, to achieve greater impact and help customers move through the marketing funnel quickly.

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Reach the Right Audience

Focus ad spend only on customers that have expressed interest and are more likely to convert.

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Improve Cost Effectiveness

Reach customers who have already been to your website at least once and are all that much closer to taking action.

Retargeting Advertising Powered by Basis

Basis enables advertisers to leverage data and create personalized and meaningful ad experiences for specific audiences, at the most optimal time in their customer journey.

Audience Segmentation
Leverage buyer intent data to create basic audience segments, i.e., groups of people who have taken the same actions online. Once data collection to populate these segments begins, you can serve targeted groups personalized ads based on their demonstrated interests.
Cross-Device Targeting
Integrate this tactic to reach prospects with personalized messaging across multiple devices, such as desktops, mobile phones, and tablets.
Dynamic Creative Ads
This highly automated approach allows advertisers to create very relevant, unique, and personalized ads for each prospect—vastly improving the effectiveness of campaigns.

Retargeting Advertising with Basis TEchnologies

At Basis Technologies, we have the knowledge and experience of our Media Services Organization, backed by Basis—the industry’s most comprehensive and automated digital media platform. Retargeting advertising helps agencies and brands reach and convert website visitors. Basis Technologies’ experts are here to help.

Related Content
Jan 23 2023 Blog
What is Retargeting and How Does it Work?

What is retargeting? Why is it so crucial? How can you retarget without cookies? Answers to all those questions, and more, here.

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Feb 13 2023 Blog
How to Create Effective Retargeting Ads

How does ad retargeting work? And how can marketers effectively leverage retargeting in their campaigns? Learn more here.

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Oct 9 2020 Blog
B2B Companies: Use Retargeting to Find New Clients

Retargeting need not be merely a tactic for B2C companies to reach consumers. Done right, it can be an incredibly ...

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