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Basis Prep

Resources for future leaders in digital media.
Digital Media Essentials online event

Virtual • October 4

Basis Prep x Ad Tech Academy :: Digital Media Essentials

Join us for an exciting online event, where we dive into the world of digital media essentials. Whether you're a beginner or a seasoned professional, this event is designed to equip you with the necessary knowledge and skills to thrive in the ever-evolving digital landscape.

Starting on Wednesday, October 4th 2023 at 4:00 PM EST, our expert speaker from AdTech Academy will cover topics from an introduction to digital media to defining your success and finding your audience!

Discover the latest trends, strategies, and tools that will help you stay ahead in the digital marketing game. Network with like-minded individuals, ask questions, and gain valuable insights from industry professionals
Register Now

Take the Plunge

Jump-start your career in advertising and technology and utilize Basis Prep resources along the way! Our mission is to help future leaders in advertising be more prepared, informed, and diverse.

Prep for your Future

Basis Technologies Mentorship Program

Gain insider career advice and so much more—join our Mentorship Program to partner with an employee in your preferred department or media sector.

Our mentorship program applications are now closed. Please sign up for our newsletter to be informed of when our applications will open next!

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Looking for a Place to Start?

Meet the Essentials Series—a group of educational programs for the digital newcomer. They’re free, available on-demand, and ready for you to explore at your own pace.

Certification Courses

Share your achievements with your network.
Earn Basis Technologies Certification badges and add them to your LinkedIn, Facebook, or Twitter profiles. Each badge highlights the specific course or topic that you’ve completed and verifies your skillset in a clear and concise way.
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    Through the Basis Prep mentorship program, it was inspiring to hear how my mentor experienced various challenges before getting to where she is today. I was so happy to meet someone who was open and willing to share their story with me”.
    — Nora Kemelova | Client Analyst Associate
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Latest Content
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Agencies are feeling the strain of economic uncertainty, but smart tech strategies can boost efficiency, sharpen their competitive edge, and keep them client-ready.

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May 21 2025 Blog
Turning Economic Turbulence into Growth: Tech-Driven Strategies for Agency Leaders

Agencies are feeling the strain of economic uncertainty, but smart tech strategies can boost efficiency, sharpen their competitive edge, and keep them client-ready.

Read More
May 14 2025 Blog
Strategies for Retaining Top Marketing Talent Amidst Increasing Demands

To retain talent, agency leaders must understand why agency work has grown harder and find ways to ease these challenges.

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Looking for a Place to Start?

Check out our group of free educational programs.
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