News - Basis Technologies

In The News

See how Basis Technologies is transforming the world of digital advertising.

In The News

Ad agencies lean heavily on AI for content but miss out on deeper use cases

"The news: Advertising agencies are embracing artificial intelligence—with 97.7% using the technology. And 90% of advertising professionals use AI at ...

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IDC MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment

"The IDC study evaluates the leading vendors in the worldwide connected TV (CTV) advertising platforms market through the IDC MarketScape ...

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Variety Nabs Five 2025 Webby Awards Nominations

"Nominations have been announced for the 2025 Webby Awards, recognizing the best of the internet, with Variety picking up five ...

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Press Releases

AI Becomes Standard in Agency Workflows, with Near Full Industry Adoption

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Basis Technologies Appoints Mark McEachran to Vice President of Product - DSP

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Basis Technologies Adds Political District Targeting and Ad Compliance for Canadian Elections

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CTV and Programmatic Advertising Were Essential for 2024 US Elections Campaigns

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Basis Technologies Integrates with IRIS.TV for Contextual Targeting on Programmatic CTV Advertising

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