"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
See how Basis Technologies is transforming the world of digital advertising.
Ad Holding Companies Roll Up and Slim Down
"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
Courtney Shaw, social media solutions at Basis Technologies, suggested that TikTok owner Bytedance might well take a leaf out of ...
Tyler Kelly on Surviving AdTech Chaos, Building Basis as the OS of Media
"What happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a ...