See how Basis is transforming the world of digital advertising.
Marketers’ AI adoption is limited by lack of ROI strategies
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
Media Agents Now Equivalent To An Assistant Media Planner
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
Fixing The Back-Office Problem That Eats Into Agency Margins
"Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. ...
