See how Basis Technologies is transforming the world of digital advertising.
CTV’s Real Divide Isn’t PMP Vs. Open Market. It’s Quality Control
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
Can AI Orchestrate Omnichannel Advertising?
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
The Top Challenges Facing Ad Agencies
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
