In The News

See how Basis Technologies is transforming the world of digital advertising.

In The News

Holiday Marketing Started Already — How to Catch Up

"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...

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Trump’s $403 million war chest is finally being spent on the midterms. Now comes the hard part

“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...

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Your Guide to Winning the Holiday Season

"As VP of Research and Insights at ANA member company Basis, Maggie Nemoy spends her days researching shifting trends in ...

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Press Releases

Basis and Barometer Enable Episode-Level Brand Suitability Ad Targeting on Podcasts

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One Third of Holiday Shoppers Expect to Spend More on Gifts in 2026, Largely Due to Inflation

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Basis and Cint Enable Real-Time Brand Lift Measurement for Omnichannel Campaigns

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Basis Wins ANA B2 Award for Media Strategy

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Basis and DAX United States Partner to Give Political Advertisers Exclusive Access to Premium Audio Inventory

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