"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
See how Basis Technologies is transforming the world of digital advertising.
Basis Reboots System, Simplifies Cross-Programmatic/Direct/Social Buys
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
Mark Read departs WPP as agencies prep for a paradigm shift
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...
Creative Fix: A SFW OnlyFans account, B2Bs break it down and the WNBA is back
"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...